Online webinar on a modern and relevant topic: "The most popular digital specialties in marketing"

On October 21, 2021, the Department of Business Technology, under the leadership of the head of the PhD, Associate Professor Akhmetova Z.B., organized an online webinar on a modern and relevant topic: "The most popular digital specialties in marketing" under the auspices of a community of professionals in the field of marketing and advertising on such principles as: Inspire. We teach. We combine them. We inform you. Major members of the association include: Channel One Eurasia, NTK, CPC, TV MEDIA and others.
The speakers were representatives of digital sales houses and platforms: Marina Buzubayeva - Director of TV Media Digital; Yuri Kralyuk - Chief digital officer, dentsu Kazakhstan; Alina Tursunova - Head of the HR and Training Commission of the Central Asian Advertising Association, Director of Weborama.
During the Online webinar, the speakers talked about the most in-demand specialists in marketing, their tasks and features. The most popular digital specialties include: Media Manager/Digital Planner/Buyer, contextual advertising specialist, SMM manager, influence marketer, SEO specialist, targetologist, Performance Marketer, UX designer, web analyst, Internet marketer.
The speakers also shared tips on how to make a successful career in digital marketing. The online webinar was held in an interactive dialogue, where many questions were asked by students and teachers of the Department of Business Technology.
Currently, on the terms of partnership, the department and employers have a lot of work to do to develop educational and methodological guidelines for teaching newly proposed disciplines.