Master class "Journalism of climate change and sustainable development"

A master class "Journalism of climate change and sustainable development" was held within the framework of the II International Winter PR School "Media and Communications in a sustainable development".

Climate change is not just a story: this is the context in which many other stories will unfold. You don't need to mention the climate itself in your headlines and first paragraphs to tell a good story about climate change. The following recommendations will help you create a good report: Study your audience. Work as a team. Explain the terminology. Use illustrative examples. Get the opinion of third parties. Quote different opinions. Get reactions. Give the story a human character. Work with press releases. Tell success stories.

Journalists can not only present data, but use it as an object of research. For example, detecting outliers in data can be the beginning of an investigation. Why do these data differ from the norm? Finding such an answer in itself can become a story. Another important use of data is visualization. Turning data into a map or infographic can help tell a story visually.

For journalists to describe climate change is not an easy task, but it is interesting and necessary. A journalist should know his audience, be able to work in a team, be able to explain terms, check facts, tell international climate news in the local language, apply different technologies to bring stories to life.

Climate change awareness should take place in the broader context of the social, political and economic structure of countries. It is not only the context that is important, but also the constant and consistent flow of information through various channels and stakeholders to promote awareness of climate change.

Therefore, it is very important to have open and honest channels of communication on climate change issues that provide a platform for discussion and discussion among politicians, activists, scientists, corporations and citizens in the hope of working towards transformation and creating a more sustainable environment. The media play a very important role here.