6B03203 Public Relations
Цель: The formation of students' competencies for working as a public relations specialist after completing the educational program; getting the ability of performing professional functions on the basis of understanding the advanced achievements of public relations (PR) and communications; the formation of the ability to use classical and digital PR tools, and the skills to implement PR projects in Kazakhstan and abroad.
Предметы на ЕНТ: Creative Exam1 и Creative Exam 2
Educational program
The formation of students' competencies for working as a public relations specialist after completing the educational program; getting the ability of performing professional functions on the basis of understanding the advanced achievements of public relations (PR) and communications; the formation of the ability to use classical and digital PR tools, and the skills to implement PR projects in Kazakhstan and abroad.
Upon completion of this program, it is expected that undergraduates will:
1. Able to provide communication with government agencies, professional communities, the media, bloggers, own the principles of business communication.
2. They are able to organize and conduct events, increase the coverage of participants both through traditional regular communications and using digital technologies.
3. They are able to model various types of advertising, draw up advertising offers for clients, and monetize communication services.
4. They will be able to distinguish between the basic subjects and objects, types, functions and mechanisms of public relations (PR) in the world and in Kazakhstan, using the experience of Kazakhstani PR, updated by the National Association of Public Relations and the club «PR-shi», to interpret the problems of modern public relations in Kazakh, Russian, English and other languages.
5. They are able to strengthen the appropriate image and business capital of the organization, brand of goods, services and countries, maintain a person’s reputation, mentality and spiritual values.
6. Able to use the methods and techniques of public relations in politics, economics, society, culture, sports, ecology, intercultural communications, the most extraordinary forms: interactivity, convergence, synergy.
7. They are able to prepare informational materials, letters, and appeals to authorities and answers to requests, create «socially significant information» and «news stories» using written, oral, online and combined tools for stakeholders and target audiences.
8. They are able to support the work of the press service, press secretary and PR service of organizations of various ownership forms.
9. They are able to carry out monitoring and analysis of legislative, political decisions and trends, assess public opinion, laws related to the communication sphere, and adhere to ethical principles.
10. They are able to put into practice their knowledge in the field of social sciences and humanities that have a global importance.
11. Able to carry out strategic planning in communications, the implementations of PR-activities based on the choice of concepts of competitiveness, in times of crisis and determine their effectiveness in the real sector and social networks.
12. They are able to discuss professional problems, defend their point of view, draw conclusions, apply the skills of writing scientific and research texts, formulate logically sound proposals, recommendations, conclusions on specialized and related industries.
Bachelor's degree programs
1) Certificate / diploma + applications (original)2) ID card
3) UNT certificate
4) Certificates confirming benefits and quotas
5) Photo 3x4: 6 pcs.
6) Medical certificate form 063/y
7) Medical certificate in form 075 / y
🎯If the medical certificate, form 0/75 y does not contain evidence of psycho-drug registration data, then please download it on the Egov website
Curriculum
СЕМЕСТР 1
- Foreign Language-5 ECTS
- Kazakh (Russian) Language-5 ECTS
- Physical Training-2 ECTS
- Legal Bases of Corruption Control-5 ECTS
- Al-Farabi and Modernity-5 ECTS
- Entrepreneurship-5 ECTS
- Ecology and Human Life Safety-5 ECTS
- Abais Teaching-5 ECTS
- Basics of Financial Literacy-5 ECTS
- Introduction in Public Relations (PR)-6 ECTS
- PR cases in the Internet-5 ECTS
- Scientific Research Methods-5 ECTS
СЕМЕСТР 2
- Foreign Language-5 ECTS
- Physical Training-2 ECTS
- Technology PR-5 ECTS
- Kazakh (Russian) Language-5 ECTS
- Sociology-2 ECTS
- Psychology-2 ECTS
- Professional (educational) practice-2 ECTS
- Culture-2 ECTS
- Political science-2 ECTS
- Нistory of Kazakhstan-5 ECTS
СЕМЕСТР 3
- Philosophy-5 ECTS
- Physical Training-2 ECTS
- Theory and Practice of PR-5 ECTS
- Advertising and creativity-5 ECTS
- Writing informational PR-materials-5 ECTS
- PR-processes with the support of artificial intelligence-5 ECTS
- Network PR and SMM-5 ECTS
СЕМЕСТР 4
- Management and marketing of modern digital communications-6 ECTS
- Physical Training-2 ECTS
- Inner PR-5 ECTS
- Information-Communication Technologies-5 ECTS
- Production-4 ECTS
- PR in Public Authorities-6 ECTS
СЕМЕСТР 5
- Imagelogy-5 ECTS
- Ethics of PR-5 ECTS
- Principles of Business Communication-5 ECTS
- Press center of military formations-5 ECTS
- Country branding and international PR-5 ECTS
- Strategic Planning in PR and CEO-5 ECTS
- Spin - doctoring-5 ECTS
- Media Relations-5 ECTS
- Podcasting and streaming-5 ECTS
- Activities of a PR agency in Kazakhstan-5 ECTS
- Organization of PR-projects-5 ECTS
- Support of exhibitions-5 ECTS
СЕМЕСТР 6
- Academic text and writing-5 ECTS
- The language and style of mass communication-6 ECTS
- Situation analysis in PR-5 ECTS
- Reputation and business capital-5 ECTS
- The system of political communication-5 ECTS
- Preparing PR-events with journalists and bloggers-5 ECTS
- Visualization of communication projects-5 ECTS
- PR in commercial organizations-5 ECTS
- B2B, B2C and B2G communication consulting-5 ECTS
- PR in show business and fashion industry-5 ECTS
- Production-4 ECTS
- Assessment and measurement of public opinion-5 ECTS
- Communication attributes of sustainable development and gender equality-5 ECTS
СЕМЕСТР 7
- Creating a business plan for the project-5 ECTS
- Big data in PR-5 ECTS
- Modern Press Service-5 ECTS
- Financial accounting and budgeting of PR projects-5 ECTS
- Corporate Social Responsibility-5 ECTS
- Green PR-5 ECTS
- Sports and tourist PR-5 ECTS
- Building and maintaining of online community-5 ECTS
- Types of content and infographics for social networks-5 ECTS
- Event communications in the corporate and private sector-5 ECTS
- Intercultural communications-5 ECTS
- Special projects for brand promotion in mass and social media-5 ECTS
- Designing new commercials products in PR-5 ECTS
- BTL-personalisation-5 ECTS
- Change management-5 ECTS
- Anti-crisis PR-6 ECTS
СЕМЕСТР 8
- Pre-diploma-8 ECTS
- Production-8 ECTS
- Final Attestation-8 ECTS
Employment
At the end of the EP, bachelor graduates can apply for high-demand positions in a wide range of public relations: PR-specialists, SEO, media relations specialists, spin doctors, anti-crisis response specialists, targetologists, marketers, brand ambassadors, image makers, speech writers, brand managers, producers, SMM specialists, content moderators, account agents.
Contacts
Nazgul Shyngyssova | Doctor of Sciences in Philology Head of the UNESCO Chair in Journalism and Communication Al-Farabi Kazakh National University nazgul.shyngysova@kaznu.kz | nazgul.shyngyssova@gmail.com
Documents of EP
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