Educational program

The program tends to prepare scientific and teaching staff in the field of international marketing, which could solve scientific problems in the field of marketing science, provide teaching of marketing disciplines at the university based on the latest concepts. Implement research work with using information technology, process research results, analyze all elements of the marketing mix; develop marketing strategies, achieve their goals, furthermore, introduce marketing technologies and tools in the organizations of foreign markets.

ON1 Solve topical problems in the development of international marketing based on the study of modern scientific directions in the field of planning and conducting research, monitoring markets, consumers, and developing types of marketing using innovative methods and information technologies in the globalizing world
ON2 To develop research projects in the aim of the development of regions, goods and services of special state importance based on the latest achievements of the theory and practice of international marketing
ON3 To generalize knowledge of the latest marketing theories, understanding the development of organizational and consumer behavior in the market, the innovative development of project and business process management in the aim of development educational programs, work plans, teaching materials used in the process of teaching disciplines and managing students' research
ON4 Develop recommendations for the strategic development of the enterprise based on the analysis of information in the field of territorial marketing development, business planning, applying management decisions in marketing activities of organizations, in the field of consumer behavior
ON5 Monitor the external and internal environment of the company based on the assessment of the problems of global marketing development, elements of the marketing mix, the results of marketing activities of the main competitors, their market share, their capabilities, prospects for using innovative marketing methods, communication technologies
ON6 Plan, organize and conduct applied research using modern methods, technologies in the field of market analysis, consumers, competitors in the context of territorial and global development
ON7 Develop management decisions in the process of formation product, assortment, pricing, sales and communication policies and the use of business planning tools in the context of international marketing management
ON8 Create products, brands, innovative systems of product promotion, the principles of forming relationships with consumers, with suppliers based on the unique and creative approach in the international market
ON9 Develop strategic and operational marketing plan for the main elements of the marketing mix, improving market analysis, expanding enterprises, managing marketing, staffing, applying types and technologies of marketing in the international market.
ON10 Design work on the introduction of innovative marketing methods, communication policy tools, research technologies, development of marketing management decisions, and business planning into the activities of enterprises.
ON11 Propose new marketing solutions for the strategic development of the enterprise and the effective relationship between market participants; innovative marketing methods taking into account territorial features and methods for evaluating the effectiveness of management decisions in marketing, the effectiveness of the use of interactive marketing in social networks
ON12 Determine the direction of furture personal and professional development, the most effective areas of application of their abilities in order to create the basis for the development of their own professional and personal competences in the management of international marketing activities in companies, teaching activities, conducting scientific international marketing research