8D04111 Marketing

Цель: The purpose of the ЕP is the qualitative training of marketers who are competitive in the domestic and international labor market, highly qualified experts , intellectual and professional elites, who are able to successfully carry out research, expert, managerial and pedagogical activity on the basis of creating new fundamental and applied knowledge, using innovative and integration initiatives, information and digital technologies with the requirements of modern marketing theory and practice

Предметы на ЕНТ:

Educational program

The purpose of the ЕP is the qualitative training of marketers who are competitive in the domestic and international labor market, highly qualified experts , intellectual and professional elites, who are able to successfully carry out research, expert, managerial and pedagogical activity on the basis of creating new fundamental and applied knowledge, using innovative and integration initiatives, information and digital technologies with the requirements of modern marketing theory and practice

LО1. Еvaluate and synthesize scientific theories, knowledge and ideas in the field of marketing based on the use of research results, modern methodology, approaches and trends in their development in order to create their own contribution to building the scientific potential of the fundamental and applied school of marketing;
LО2. To form a modern analytical marketing system (building logical chains, identifying cause-and-effect relationships, fact-checking, analyzing large amounts of information) using strategic tools for assessing potential and market share, competitive environment, consumer behavior, personalized approach to them; image and brand awareness in the domestic and international markets according to the standards of theory and practice marketing industry;
LО3. To develop concepts and policies for the development of the market, industry, and organization based on their systematic analysis, assessment of strategic groups of competitors and smart technologies in order to increase the effectiveness of marketing activities in these areas and their projection into innovative and competitive areas of development;
LО4. To carry out a feasibility study, financial justification, examination of completed projects and their commercialization based on the creation of an effective management system, using the methodology of smart activities in achieving marketing effectiveness, as well as digital analytics tools for communication activities for their integration into the organization's database;
LО5. To create, based on expert project analysis, a portfolio of alternative marketing strategies at various management levels: corporate, functional and instrumental, contributing to expanding the potential of foreign economic activity, increasing competitiveness, improving the macro- and microenvironment of the enterprise, increasing the sales market for brands of various levels aimed at a personalized, creative attitude to customers;
LО6. To create a strategic management system for the process of innovative activity of an enterprise based on the generation of original ideas for technological, personalized brands and the formation of consortia for their testing, transfer, implementation and dissemination, solving issues of legal protection of innovative products, technologies and projects;
LО7. Develop and implement creative marketing strategies, critically evaluate the effectiveness of creative solutions and their impact on the brand and audience, integrate creative methods and approaches into the company's daily marketing activities, apply creative approaches to solve marketing problems and increase brand competitiveness.
LО8. Formulate marketing goals that comply with SMART principles (Specific, Measurable, Achievable, Relevant, Time-bound), apply SMART principles for planning and evaluating marketing campaigns, use modern digital tools and platforms to implement marketing strategies (social networks, contextual advertising, SEO, email marketing, etc.).

Educational programs of doctoral studies

Persons entering doctoral studies (PhD) submit the following package of documents:
when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education (in any form);
2) a document on education (original, when submitting documents to the selection committee);
3) identity document (required for personal identification);
4) official certificate of passing the state language exam (KAZTEST) issu

Curriculum

СЕМЕСТР 1

Academic writing-2 ECTS
Scientific Research methods-3 ECTS
Competitive market assessment and competitiveness management-5 ECTS
Marketing Project Management-5 ECTS
Methodology of marketing science-5 ECTS
Strategic marketing management-5 ECTS
Analytical marketing of industry activities-5 ECTS
Creative marketing-5 ECTS
Research Seminar-3 ECTS
The Implementation of a Doctoral Thesis-3 ECTS

СЕМЕСТР 2

Pedagogical-10 ECTS
Research Seminar-2 ECTS
The Implementation of a Doctoral Thesis-11 ECTS
Graduate Seminar-6 ECTS

СЕМЕСТР 3

Research-5 ECTS
Research Seminar-8 ECTS
The Implementation of a Doctoral Thesis-14 ECTS
Participation in International Scientific Conferences-3 ECTS

СЕМЕСТР 4

Research-5 ECTS
Research Seminar-4 ECTS
The Implementation of a Doctoral Thesis-15 ECTS
Graduate Seminar-6 ECTS

СЕМЕСТР 5

Graduate Seminar-6 ECTS
Research Seminar-3 ECTS
The Implementation of a Doctoral Thesis-8 ECTS
Participation in International Scientific Conferences-3 ECTS
Scientific Internship-10 ECTS

СЕМЕСТР 6

Research Seminar-1 ECTS
The Implementation of a Doctoral Thesis-2 ECTS
Publication of the Main Scientific Results of the Dissertation in Scientific Journals-15 ECTS
Final Attestation-12 ECTS

Employment

The purpose of the Educational Program 8D04111 - Marketing is the high-quality training of highly qualified marketers competitive in the domestic and international labor market, the intellectual and professional elite, capable of successfully carrying out research, expert, managerial and pedagogical activities based on the creation of new fundamental and applied knowledge, the use of innovative and integration initiative, information and digital technologies, taking into account the requirements of modern marketing theory and practice. Graduates of the specialty "Marketing" can hold the position of marketer in firms, corporations and national companies. Marketing specialists work in manufacturing, trading and consulting firms, advertising and marketing agencies.

Contacts

Kazhmuratova A.K. cellular telephone: 87076370584 Aigerim_k71@mail.ru

Documents of EP

23123123