7M03214 Business Сommunication
Цель: TThe purpose of the educational program "Business Communications" is the qualitative training of highly qualified personnel in the field of business communications, who possess the skills of information technology, innovative engineering, social modernization of the media structure, integrated digital services.
Предметы на ЕНТ:
Educational program
TThe purpose of the educational program "Business Communications" is the qualitative training of highly qualified personnel in the field of business communications, who possess the skills of information technology, innovative engineering, social modernization of the media structure, integrated digital services.ON1. Argue the technological process of business communication and its application in the electronic platform e-government, correlation in communication processes, solving problems in scientific and professional activities based on analysis, synthesis, planning of business communication in the public and financial sectors.
ON2. Compare, contrast and solve problems in the field of analysis of business communication and their application in the field of engineering of innovative activity, analyze the process of social modernization of a business structure within the framework of a research context.
ON3. Design, analyze and implement projects with big data in the field of business communication, have basic skills in designing a business process, demonstrate the work of innovative communication.
ON4. Differentiate, argue and cope with complex issues of modeling and classification of the business communication process for the analysis and correlation of data necessary for decision-making in business management and investment promotion.
ON5. Conduct an experiment, summarize the results and manage the tasks in the field of business communication using modern educational technologies and digital Internet services to create projects in the media sphere and higher education. ON6. Analyze and integrate the process of solving problems with the static data necessary for searching, obtaining and transforming a business process and their integration for in-depth analysis. Prepare a project to create and manage a business model.
ON7. Formulate a judgment based on the analysis of the outsourcing market for electronic media, outsourcing and out staffing in Kazakhstan, creating a startup campaign for business processes and outsourcing companies in the context of virtualization.
ON8. Plan and carry out experiments, to solve design tasks to analyze the process of social transformation, business communication, innovative virtualization used in mobile technologies, cloud computing, innovative forms of electronic commerce.
ON9. Describe, justify and present the scientific results of an innovative business project and implementation in the information and communication field, analyze theoretical issues and practical cases based on national and international backgrounds.
ON10. Possess the ability to adapt, implement, analyze and competently use the acquired knowledge to holistically solve the problems of business communication and demonstrate the results obtained in promoting and modifying and socializing the business.
ON11. Develop research projects on interactive business communication and a digital start-up on the problems of conflict and peaceful interaction in business communication using multimedia technologies that allow solving problems holistically.
ON12. To determine the directions of further personal and professional development, to be capable of an objective assessment of their achievements in the field of business technologies, investment of business communication, and also independently use theoretical and practical knowledge to formulate and solve research problems.
Master's degree educational programs
Persons entering the master’s degree or residency:when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education in any form;
2) document on higher education (original);
3) certificate of completion of the internship (for admission to residency);
4) identity document (required for personal identification);
5) six photographs 3x4 centimeters in size;
6) a medical certificate in the f
Curriculum
СЕМЕСТР 1
- Foreign Language (professional)-5 ECTS
- Psychology of Management-3 ECTS
- Innovative technologies of Business communication-5 ECTS
- Business communication: engineering of innovative activity-5 ECTS
- Analysis and forecasting of risks in Business communication-5 ECTS
- Strategy and tactics of Business communication-5 ECTS
- Business Communication Strategies in Conflict-5 ECTS
- Organization and Planning of Scientific Research (in English)-5 ECTS
- Research Seminar-1 ECTS
- Dissertation Writing-1 ECTS
- Artificial intelligence in business communication-5 ECTS
СЕМЕСТР 2
- Scientific basis of Business communication-5 ECTS
- Social modernization in the Business communication system-5 ECTS
- Pedagogical-4 ECTS
- Pedagogy of Higher Education-3 ECTS
- History and Philosophy of Science-3 ECTS
- Research Seminar-1 ECTS
- Dissertation Writing-2 ECTS
- Model of Business Communication of Government-5 ECTS
СЕМЕСТР 3
- Dissertation Writing-1 ECTS
- Integrated E-Commerce in Business Communication-5 ECTS
- Correlation of financial instruments in a Business process-5 ECTS
- Investment Model of Business Communication-5 ECTS
- Digital Internet Services in the Media Business-5 ECTS
- Promotion and virtualization of business communication-5 ECTS
- Research practice-4 ECTS
- Communicative and collaborative investor platforms-5 ECTS
- Media business of outsourcing market-5 ECTS
- Business communication in the field of ICT-5 ECTS
СЕМЕСТР 4
- Research practice-4 ECTS
- Scientific Internship-3 ECTS
- Research Seminar-1 ECTS
- Dissertation Writing-7 ECTS
- Publication in the Proceedings of International Conferences-4 ECTS
- Final Attestation-8 ECTS
Employment
1. JSC RTRK "Kazakhstan"; 2. LLP UK "Kazmedia ortalygy"; 3. JSC "Kazcontent"; 4. JSC "Khabar"; 5. RSU "Service of Central Communications"; 6. Portal of the electronic government of the Republic of Kazakhstan - egov.kz; 7. National infocommunication holding "Zerde"; 8. JSC "Financial Center"; 9. Kazakhstan Association of IT Companies; 10. LLP "International Information Agency" Kazinform". The educational program is relevant for a specific area of employment: 1. Mass media: editorial offices of print media, television channels, radio stations, Internet media, news agencies, industry media; 2. Internet portals, IT companies, operators of Internet services and telecommunications that produce media content and manage the production of content; 3. Expert, industry and government research organizations engaged in the analysis of the mass communications industry, primarily the journalistic segment; 4. Scientific and educational structures that train specialists in the field of mass communications and conduct applied and fundamental scientific activities in this area; 5. Government agencies that need open data specialists who are able to find, select, process and correctly present the required material.
Contacts
Senior Lecturer of the Department of Print and Electronic Media, Alibieva Nursulu cell: 8 702 149 65 60 Email address: Nursulu.Alibiyeva@kaznu.edu.kz