Educational program

High-quality training of highly professional and talented personnel for the digital media sector and the communications industry, who are able to use fundamental concepts in project work, integrate knowledge on digital literacy, as well as use a new layer of work on information support and promotion in the digital media environment of various enterprises.

ON1. Bring an individual creative component to professional activity, using methods of speech, interpersonal and effective communication (smart communications, digital technologies, photo and infographics, social network algorithm, mobile applications).
ON2. To identify the features and specifics of media philosophy, to analyze cases of intercultural communications based on modern challenges of global information, as well as to adapt them to the peculiarities of national practices, to build effective business and interpersonal communications, to strengthen the emotional intelligence of the collective and the media community.
ON3. To interpret the motives, interests and values of business etiquette in various types of speech communication, to determine the features of the language of effective and interpersonal communication, to identify the specifics of intensive dialogue, to implement multimedia cases and storytelling using data visualization, fact-checking tools and ethical norms and regulations.
ON4. Develop strategic media plans for the distribution of films, videos, and television programs and comprehensively manage media production; execute various types of media messages (in the format of educational television and radio content) using digital tools and multimedia storytelling methods, video and audio stories; edit; analyze and select edited material, make production and managerial decisions during the communication practicum.
ON5. Create media works dedicated to the media environment and media ecology (media, technology, and communications and their impact on human habitat) based on the knowledge of history and current trends in the development of media communication, social media management (SMM), taking into account the main functions: adaptive, developmental, and managerial.
ON6. Incorporate a creative component into professional news processing activities in the media, using effective communication methods in the philosophical, legal, entrepreneurial, and environmental fields to develop the intellectual potential of society.
ON7. Effectively promote high-quality content in YouTube journalism by compiling a mudboard collection, an estimate, a content plan; write a script and a synopsis concept, run a YouTube channel using the formats and genres of popular media products.
ON8. Position projects for the media, focusing on the theory and cases of transmedia communications, promote social media marketing projects using creative approaches and innovative technologies of media monitoring and complex analysis, as well as models of a journalist's work in a sustainable communication system.
ON9. Compare the technology of creating and managing transmedia projects and solve tasks related to modeling and promoting programs in community management, developing a system of business communicative interaction, including digital communications in social media, and the activities of news agencies focused on social issues.
ON10. Systematically present the theory and practice of mass communication and transmedia communications, media management, create creative media projects to promote social media and SMM communications, ensure their implementation and integration in society, correlate the results obtained for the further development of the creative media workshop.
ON11. Assess the trends in the development of the global information and communication market for the promotion and management of the media market using the tools of multimedia content, taking into account the norms and provisions of scientific culture, effective technology for critical perception of the world, as well as media ethics and law.
ON12. To present media texts and television and radio materials on media ethics as a basic tool of a journalist, as well as law, focused on interethnic dialogue, analyze indicators of media consumption and predict their use and development using the tools of media and digital technologies.
ON13.To create materials of different genres and formats, using creative technologies and flexible strategies, focusing on the history and theory of communication, analyze and compare the media content of different media, identifying its strengths and weaknesses in a crisis, optimize the impact in the field of media communication.

Bachelor's degree programs

1) Certificate / diploma + applications (original)
2) ID card
3) UNT certificate
4) Certificates confirming benefits and quotas
5) Photo 3x4: 6 pcs.
6) Medical certificate form 063/y
7) Medical certificate in form 075 / y
🎯If the medical certificate, form 0/75 y does not contain evidence of psycho-drug registration data, then please download it on the Egov website

Curriculum

СЕМЕСТР 1

Foreign Language-5 ECTS
Kazakh (Russian) Language-5 ECTS
Physical Training-2 ECTS
Al-Farabi and Modernity-5 ECTS
Abais Teaching-5 ECTS
Ecology and Human Life Safety-5 ECTS
Entrepreneurship-5 ECTS
Methods of scientific research-5 ECTS
Basics of Financial Literacy-5 ECTS
Legal Bases of Corruption Control-5 ECTS
Fundamentals of Media Communication-6 ECTS
History of Kazakh Journalism-5 ECTS

СЕМЕСТР 2

Theory and practice of mass communication-5 ECTS
Foreign Language-5 ECTS
Physical Training-2 ECTS
Kazakh (Russian) Language-5 ECTS
Sociology-2 ECTS
Psychology-2 ECTS
Professional (educational) practice-2 ECTS
Culture-2 ECTS
Political science-2 ECTS
Нistory of Kazakhstan-5 ECTS

СЕМЕСТР 3

Philosophy-5 ECTS
Physical Training-2 ECTS
Cross-cultural communication in mass media-5 ECTS
Media and digital literacy-5 ECTS
New formats of video and audio stories-9 ECTS
Media text creation technology-5 ECTS
Modern television and radio formats-5 ECTS

СЕМЕСТР 4

Editing media texts-6 ECTS
Copywriting and speechwriting-6 ECTS
Physical Training-2 ECTS
Information-Communication Technologies-5 ECTS
SMM in mass-media-5 ECTS
Professional (industrial) practice-4 ECTS

СЕМЕСТР 5

Media marketing-5 ECTS
Digital communications and social media-5 ECTS
Photography in the media-5 ECTS
Media management-5 ECTS
Creative media workshop-5 ECTS
Multimedia storytelling-5 ECTS
Sociology of Media communications-5 ECTS
Effective communication tools-5 ECTS
Media: law and ethics-5 ECTS

СЕМЕСТР 6

Technology of work in the field of media communications-5 ECTS
The language of effective communication-5 ECTS
Factchecking methodologies and tools-6 ECTS
Business media communications-5 ECTS
Transmedia communications-5 ECTS
Community management-5 ECTS
Media monitoring and analysis-5 ECTS
Infographics in mass media-5 ECTS
Professional (industrial) practice-4 ECTS

СЕМЕСТР 7

Media Ecology and media environment-5 ECTS
Sociocultural communication-5 ECTS
Scientific culture-6 ECTS
Smart communications and Big Data-5 ECTS
YouTube journalism-5 ECTS
Sociology of media consumption-5 ECTS
Global information and communications serving the public-5 ECTS
Media Philosophy-5 ECTS
Stabilization of social journalism-5 ECTS
The algorithm of social networks in media communication-5 ECTS

СЕМЕСТР 8

Final Attestation-8 ECTS
Professional (industrial) practice-8 ECTS
Professional (Pre-Diploma) Internship-8 ECTS

Employment

1. JSC RTRK "Kazakhstan"; 2. Kazmedia Ortalygy Management Company LLP; 3. JSC "Kazcontent"; 4. JSC "Khabar"; 5. RSU "Central Communications Service" of the Ministry of Information and Public Development of the Republic of Kazakhstan; 6. Portal of the electronic Government of the Republic of Kazakhstan - egov.kz; 7. National Infocommunication Holding "Zerde"; 8. JSC "Financial Center"; 9. Kazakhstan Association of IT Companies; 10. Kazinform International News Agency LLP. The educational program is relevant for a specific area of employment: 1. Mass media: editorial offices of printed publications, television channels, radio stations, Internet media, news agencies, industry mass media; 2. Internet portals, IT companies, operators of Internet services and telecommunications, producing media content and managing content production; 3. Expert, industry and government research organizations engaged in the analysis of the mass communications industry, primarily their journalistic segment; 4. Scientific and educational structures that train specialists in the field of mass communications and conduct applied and fundamental scientific activities in this field; 5. Government agencies that need specialists in working with open data, able to find, select, process and correctly present the necessary material.

Contacts

Professor Gulmira Serikbayevna Sultanbayeva, Head of the Department of Press and Electronic Media of the Faculty of Journalism of Al-Farabi Kazakh National University tel.: +77272211492, mob.: +77073777049 e-mail: Gulmira.Sultanbayeva@kaznu.edu.kz

Documents of EP