7M03215 Media Communications

Цель: The program aims to prepare qualified executives applying managerial skills to address key issues affecting the global communications industry, focusing on the challenges posed by the emergence of digital media, globalization, and the rise of intercultural exchange.

Предметы на ЕНТ:

Educational program

The program aims to prepare qualified executives applying managerial skills to address key issues affecting the global communications industry, focusing on the challenges posed by the emergence of digital media, globalization, and the rise of intercultural exchange.

1.create a universal model of the communication process using the theory and concept of communication;
2.to identify the specifics of the interaction of media communications with public administration systems and to provide communication support for the foreign policy activities of state structures;
3.track trends in the development of domestic and foreign media markets and use these trends in professional activities;
4.use technical and creative skills when creating digital products based on knowledge of the specifics of modern broadcast technologies
5.using the tools of the interactive content industry (Internet portals, databases of video, audio content, software products), create a multimedia product;
6.relying on the latest communication technologies, ethics and laws of psychology, using various types of communication, coordinate the work of different divisions of the media company;
7.explore and describe media phenomena using the language and apparatus of the social, humanities, and economic sciences, and apply various methods to analyze media companies and projects;
8.analyze the linguistic features of mass media texts, interactive methods of creative communication activities that are used in the media discourse when creating media and communication products;
9.identify the main components, parameters, and specifics of strategic communications in relation to traditional forms of communication activities; analyze the evolution of communication models on the basis of which communication strategies are developed;
10.develop a marketing strategy, evaluate its effectiveness, implement online promotion, taking into account consumer needs, the current situation in the industry and the competitive position in the market segment;
11.identify the specifics of working in the direction of corporate and brand communications; build effective work with media managers and understand how the media business affects the business of the corporation and / or brand;
12.form a team, develop a calendar plan with it, the cost of the project and effectively implement it, adapting it to specific realities.

Master's degree educational programs

Persons entering the master’s degree or residency:
when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education in any form;
2) document on higher education (original);
3) certificate of completion of the internship (for admission to residency);
4) identity document (required for personal identification);
5) six photographs 3x4 centimeters in size;
6) a medical certificate in the f

Curriculum

СЕМЕСТР 1

Foreign language (professional)-5 ECTS
Psychology of management-3 ECTS
Transformational phenomena in media communications-5 ECTS
Digital communications-5 ECTS
Design of interactive media projects-5 ECTS
Communication theory-5 ECTS
Dissertation Writing-2 ECTS
Research Seminar-1 ECTS
Media communications in international relations-5 ECTS
Media communications in public administration-5 ECTS
Organization and Planning of Scientific Research (in English)-5 ECTS

СЕМЕСТР 2

Pedagogical-4 ECTS
Pedagogy of higher education-5 ECTS
History and philosophy of science-3 ECTS
Research Seminar-1 ECTS
Dissertation Writing-2 ECTS
Ethics of communication practices-5 ECTS
Social communication and society-5 ECTS
Media space: main directions of research-5 ECTS

СЕМЕСТР 3

Research-4 ECTS
Dissertation Writing-1 ECTS
Linguistic features of media communication-5 ECTS
Modern research in strategic communications-5 ECTS
Online promotion: strategies and tactics-5 ECTS
Corporate and brand communications-5 ECTS
Project management-5 ECTS
Economy of media projects-5 ECTS
Communication agency management-5 ECTS
Fundamental linguistics in Media Communication-5 ECTS

СЕМЕСТР 4

Research-4 ECTS
Research Seminar-1 ECTS
Scientific Internship-3 ECTS
Dissertation Writing-10 ECTS
Publication in the Proceedings of International Conferences-4 ECTS
Final Attestation-8 ECTS

Employment

1. Research public and private organizations that are engaged in media research. 2. Higher educational institutions of Kazakhstan, countries of near and far abroad, in which departments, faculties, departments of journalism, media communications function. 3. Large media holdings of Kazakhstan: Khabar, Nur-Media, Region Media, etc. 4. Information agencies of Kazakhstan: Kazinform, KazTAG, Internews-Kazakhstan, Kazakhstan Today, Tengry News, etc. 5. Union of Journalists of the Republic of Kazakhstan; 6. International Foundation for the Protection of Freedom of Speech "Adil Soz"; 7. NGO "Club of chief editors"; 8. National Association of Television and Radio Broadcasters of Kazakhstan (NAT), uniting 58 television and radio companies of the country; 9. Representation of the International organization Internews Network in Kazakhstan. Providing support to independent media. 10. UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan. The educational program is relevant for the following areas of employment: media communication and research structures of commercial and social orientation, all spheres of society, processes of economic, political, organizational and social life of society, problems of the functioning and development of the state, and other issues.

Contacts

Professor Gulmira Serikbayevna Sultanbayeva, Head of the Department of Press and Electronic Media of the Faculty of Journalism of Al-Farabi Kazakh National University tel.: +77272211492, mob.: +77073777049 e-mail: Gulmira.Sultanbayeva@kaznu.edu.kz

Documents of EP

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