Redefining Fintech adoption in emerging market: extending the ISSM model
Publication Details
Publication Year
2025
Authors
Doszhan, R.D.
Zhumadilova, T.B.
Zhakupova, B.Z.
Daribayeva, M.
Al-Okaily, M.
Shaikh, A.A.
Source/Journal
Journal of Financial Services Marketing
Publication Type
ArticleISSN
ISSN-13630539
SJR Percentile
38%
EID
2-s2.0-105012254442
Abstract
https://www.scopus.com/record/display.url?eid=2-s2.0-105012254442&origin=resultslist
Subject Areas
Marketing
Finance
ASJC Codes
1406| 2003