On November 12, 2025, a practice-oriented session on the topic "Digital Trends in Education" was held as part of the implementation of Goal Number 4 of the Sustainable Development Goals — "Quality Education."
Participants were introduced to modern digital tools essential for future specialists in the field of marketing. Students mastered skills in working with Excel and Google Sheets, creating visual materials in Canva and Figma, and explored the capabilities of educational platforms such as Darlean, Coursera, and Stepik.
A segment dedicated to the application of artificial intelligence generated particular interest: participants tested neural networks for data analysis, text preparation, and developing ideas for advertising campaigns.
The students noted that the practical assignments helped them feel like real marketers and better understand how digital technologies influence the educational process and their future professional careers.
The event underscored the importance of digital competencies for successful self-realization and active participation in the sustainable development of society.
Organizers: Lecturers of the Department of Business Technologies A. Zh. Boltaeva, N. M. Turlybekova, and 4th-year students of the Marketing specialty (Kazakh division).
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