21 december, 2022

The textbook "Strategic Management" by the senior lecturer of Management Department PhD Saule Kupeshova, was published under the "Kazakh University" publishing house.

In the textbook, the concept of strategy, its content and meaning are discussed in detail. The history of the evolution of strategic management is revealed. The process of strategy formulation and implementation is comprehensively unclosed, it is shown that organizations should refuse to receive short-term profits and focus on long-term sustainable development.

     The textbook is intended for students, teachers, graduate students of higher educational institutions, and may also be special interest of business representatives and state organizationsemployees.