As part of achieving the goals of SDG-4 - “Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all” February 29 at 15:00 – 16:45, 2024 Department of Business Technologies of the Higher School of Economics and Business Al-Farabi Kazakh National University together with the Central Asian Advertising Association of Legal Entities held a webinar for students of the specialties “Marketing” and “Logistics” with the participation of leading experts in the advertising and media market.
Speakers at the webinar:
Invited speakers will talk about professions with which you can start a career in advertising and marketing.
1. In any advertising agency - Alena Kirichok, Head of IVision
2. In media - Gulvira Matruzieva, Marketer International Media Service
3. In the event industry - Valeria Makeeva, Public relations manager, EZ Solutions
4. In digital - Alexey Radivanovich, CEO of AdmixerCentral Asia
Moderator:
Marina Buzubaeva – director of TV Media Digital Sail, head of the HR commission of CARA Format: online, zoom
At the lecture, it was announced which specialists are in demand in the field of marketing and what the requirements are for them. For example, account managers are now key customer service employees. Also, what skills and abilities should applicants acquire now during the training process. The webinar contained a lot of information about teamwork and the processes of media planning, event agencies and their structures. Particular attention was paid to media sellers who participated in the advertising process.
Organizers: Ph.D. in Economics, Associate Professor (Associate Professor), Head of the Department of Business Technologies at Al-Farabi KazNUAkhmetova Z.B., Senior Curator of the Department Sharapieva M.D.
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