KazNU discussed topical issues in PR education
The anniversary scientific and methodological conference "15 years on the market: current problems of PR education in the Republic of Kazakhstan", organized jointly with the National Association for Public Relations of the Republic of Kazakhstan, as well as the professional Club "PR", was held at the Al-Farabi Kazakh National University.
The welcoming speech was delivered by the President of the Kazakhstan Press Club and Chairman of the Council of the National Association for Public Relations, Assel Karaulova. "This anniversary has become an occasion to rethink the successes achieved and think about the challenges we face now. In this regard, it should be particularly noted that the rector of al-Farabi Kazakh National University, Professor Zhanseit Kanseituly Tuimebayev contributed to the revival of the PR profession in 2009, when he was the Minister of Education and Science of the Republic of Kazakhstan," Assel Karaulova noted.
At the conference, a cooperation agreement was signed between al-Farabi Kazakh National University and the professional community, providing for scientific and methodological activities in the field of improving training programs, updating and improving the content of educational programs in accordance with market needs, joint professional development of teachers and students, and conducting trainings and seminars.
For invaluable services in the development of PR education, the President of the Kazakhstan Press Club, Chairman of the Council of the National Association for Public Relations Assel Karaulova was awarded the medal "Yeren yenbegi ushin".
During the conference, a detailed analysis of current trends and challenges in the field of education and training of public relations specialists was conducted, issues of interaction with the professional community were considered, in particular, the problems of creating and maintaining an effective dialogue between educational institutions and practitioners to ensure the relevance and practical orientation of training.
The topic of ethics and social responsibility in PR education, which is important for our time, was also raised, since it is very important for students to form high moral standards of professional activity. Following the results of the conference, the participants put forward proposals and recommendations aimed at improving scientific and methodological work. In particular, it is recommended to take into account the National Qualifications Framework, the Atlas of New Professions and Competencies of Kazakhstan, the Dublin Descriptors and the European Qualifications Framework when developing educational programs. It was proposed to the higher educational institutions of Almaty and other cities to create a working group to analyze and develop the Concept of education in the specialty "Public Relations", to improve the Anti-Plagiarism program in order to curb antisocial manifestations.
The participants of the jubilee scientific and methodological conference noted the great importance of conducting scientific research in the field of public relations, which allows us to consider the theoretical and methodological aspects of teaching. It is also urgent to organize and hold conferences, trainings and seminars for domestic scientists and specialists studying this issue and create conditions for the publication of their works.
During the conference, the participants shared their experiences and discussed topical issues related to the formation of new mechanisms in the domestic higher education system in the field of public relations, taking into account modern challenges.
