Based on the implementation of the Sustainable Development Goals of SDGs No. 4 — "Quality education", No. 8 — "Decent work and economic growth", No. 11 — "Sustainable Cities and Communities" and No. 17 — "Partnership for Sustainable Development", on November 6, 2025, the Department of Economics organized a field practical lesson for 4th year students specialty "6B04103 – Economics" within the framework of the discipline "National Economics". The seminar session was held on the basis of the company "Rides & Games" LLP, known under the brand "My kids".
The company "Rides & Games" LLP, founded in 2015, manages a network of family amusement parks "My Kids", which operate in the largest cities of Kazakhstan — Almaty, Shymkent, Karaganda, Aktau, Uralsk and others. Currently, there are 7 parks in operation and 5 are under construction. More than 2 million people visit the parks annually, and the total area of implemented projects exceeds 42,000 square meters. The company actively implements international quality standards, applies digital management technologies and implements the concept of Phygital space, combining physical and digital entertainment formats. During the field trip, students got acquainted with the company's business processes, studied the features of internal business intelligence, the principles of personnel management (HR) and the relationship between the company's departments.
Special attention was paid to how modern digital tools are used to optimize work, improve management efficiency and improve the customer experience. During the practical lesson, students were able to visually see how a modern service company operates, which performs a social function (the topic of the 10th week lesson is "The structure of the social sphere of the national economy") - from planning marketing activities to interacting with customers and partners. In addition, the participants of the class were involved in analyzing the company's strategy and developing a mini-social project aimed at improving customer interaction and improving the quality of service. The field training at the company's base was conducted under the guidance of the Regional Park Management Network “My Kids” - Manager of Mendekinova Amina and HR company Kabdenova Enlik.
Visiting Rides & Games LLP became an important practical experience for students, namely: it allowed them to deepen their knowledge of the discipline, understand the specifics of business models in the service sector and see how the principles of the digital economy, personnel management and business intelligence are implemented in practice in the company. The knowledge gained will be useful in completing theses and research papers, as well as in shaping the professional competencies of future economists.
Organizer and moderator of the field trip: PhD, senior lecturer G.K.Ilyashova
