Educational program

The program is focused on training a specialist in the field of design, who is proficient in modern technologies for designing media space and advertising, who is able to manage creative projects, who has critical design thinking, scientific, pedagogical and research competencies

Upon completion of this program, it is expected that undergraduates will be able to:
ON1 To carry out professional activity at the junction of the spheres of design management from the standpoint of the latest scientific theories and concepts about languages and texts; To analyze design as a worldview and creative method of activity, historically formed under the influence of economics, psychology, sociology, philosophy, etc.;
ON2 ) professionally use the possibilities of font compositions in the field of design: apply knowledge about typography, depending on the purpose, genre and style of the design product, taking into account information, computer and other design technologies;
ON3 ) substantiate and analyze the main stages of the history and theory of design in the context of the latest methodological approaches in order to improve the quality of design object models;
ON4 formulate various scientific and conceptual design theories and critically evaluate the innovative results of design solutions in accordance with modern research developments;
ON5 conduct research on the scientific problems of graphic design and implement the results of research in educational and methodological complexes of disciplines, programs of author's courses and practical pedagogical activities;
ON6 search for information, identify promising areas of design text and advertising products, printing design (graphic layout design) in the space of visual communication;
ON7 apply the basic methods of psychology and design methodology in the social sphere; demonstrate the achievements of design in the field of general psychology, the psychology of color and space perception, in design management and design marketing;
ON8 use the history and methodology, techniques and basic techniques of design project work in the organization and planning of scientific research, individual creative activity, copyright protection;
ON9 identify and evaluate original artistic ideas and images, style-forming factors, tools, modern trends in the development of design as a visual language of society in order to implement them in professional activities;
ON10 develop the principles of creative design in book and media design, advertising communication, font art; generate the results obtained in various areas of design and communication;
ON11 independently develop innovative image design technologies; identify design opportunities in the field of ethics and business communication, international cooperation;
ON12 create design advertising and visual communication products in the media: use design management methods and techniques to implement the management processes of the international design business.