Educational program
Quality training of highly qualified personnel in the media industry, in the field of mass communication, capable to:
- develop scientific, cultural, social, educational, creative, advertising, media projects;
- design and demonstrate scientific results in the country and abroad, focused on solving problems of the development of media, mass communication and Kazakh society.
- develop communication strategies for different purposes based on government programs: Digital Kazakhstan, Information Kazakhstan, in line with the modernization of the public consciousness of Kazakhstan society (for organizations, commercial companies, government agencies, the educational sector, the private business sector) and various types of communication.
Upon completion of this educational program, it is expected that doctoral students will be able to:
1. build trends in digital technology, digital media;
2. theorize the approaches and concepts of modern communicativistics;
3. practice research approaches in the study of communications used in world science;
4. present ideas for solving applied objectives of representatives of the media and communication industry;
5. classify the communication concepts of researchers of mass communication; develop concepts of media and communication programs;
6. predict the effectiveness of the impact of communication, network, mobile, electronic, printed methods of research on the development of various spheres of society;
7. analyze data in communication projects; offer own hypotheses and draw up a project or research plan to solve problems; conduct media and classroom planning;
8. solve communication tasks, conduct communication companies to attract investments, analyze preferred media carriers depending on the target investor audience;
9. build opportunities, limitations of media channels for working with an investment audience, diagnose difficulties in communicating with investment audiences;
10. project, generate new ideas, concepts in the field of communicology, medialogy for the practical application of different types of communication in communicativistics.
11. develop communication strategies in the non-profit sector; conduct an experiment of promoting projects in the non-profit sector;
12. develop, use new multimedia communication strategies; implement comprehensive research in the media field.
Educational programs of doctoral studies
Persons entering doctoral studies (PhD) submit the following package of documents:
when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education (in any form);
2) a document on education (original, when submitting documents to the selection committee);
3) identity document (required for personal identification);
4) official certificate of passing the state language exam (KAZTEST) issu
Curriculum
СЕМЕСТР 1
- Academic writing-2 ECTS
- Scientific Research methods-3 ECTS
- Communication research methods-5 ECTS
- Media System of Kazakhstan-5 ECTS
- Integrated communications and media-5 ECTS
- Digital Media and Society-5 ECTS
- Virtual society and Artificial Intelligence-5 ECTS
- Global communication-5 ECTS
- Research Seminar-3 ECTS
- The Implementation of a Doctoral Thesis-3 ECTS
СЕМЕСТР 2
- Graduate Seminar-6 ECTS
- Pedagogical-10 ECTS
- The Implementation of a Doctoral Thesis-11 ECTS
- Research Seminar-3 ECTS
СЕМЕСТР 3
- The Implementation of a Doctoral Thesis-14 ECTS
- Research-5 ECTS
- Research Seminar-8 ECTS
- Participation in International Scientific Conferences-3 ECTS
СЕМЕСТР 4
- The Implementation of a Doctoral Thesis-15 ECTS
- Research-5 ECTS
- Research Seminar-4 ECTS
- Graduate Seminar-6 ECTS
СЕМЕСТР 5
- Graduate Seminar-6 ECTS
- The Implementation of a Doctoral Thesis-8 ECTS
- Scientific Internship-10 ECTS
- Research Seminar-3 ECTS
- Participation in International Scientific Conferences-3 ECTS
СЕМЕСТР 6
- The Implementation of a Doctoral Thesis-2 ECTS
- Scientific Internship-10 ECTS
- Research Seminar-1 ECTS
- PhD Thesis Writing and Defence-12 ECTS
- Publication of the Main Scientific Results of the Dissertation in Scientific Journals-15 ECTS
Employment
1. Research public and private organizations that are engaged in media research.
2. Higher educational institutions of Kazakhstan, countries of near and far abroad, in which departments, faculties, departments of journalism, media communications function.
3. Large media holdings of Kazakhstan: Khabar, Nur-Media, Region Media, etc.
4. Information agencies of Kazakhstan: Kazinform, KazTAG, Internews-Kazakhstan, Kazakhstan Today, Tengry News, etc.
5. Union of Journalists of the Republic of Kazakhstan;
6. International Foundation for the Protection of Freedom of Speech "Adil Soz";
7. NGO "Club of chief editors";
8. National Association of Television and Radio Broadcasters of Kazakhstan (NAT), uniting 58 television and radio companies of the country;
9. Representation of the International organization Internews Network in Kazakhstan. Providing support to independent media.
10. UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan.
The educational program is relevant for the following areas of employment: media communication and research structures of commercial and social orientation, all spheres of society, processes of economic, political, organizational and social life of society, problems of the functioning and development of the state, and other issues.
Contacts
Professor Gulmira Serikbayevna Sultanbayeva,
Head of the Department of Press and Electronic Media of the Faculty of Journalism of Al-Farabi
Kazakh National University tel.: +77272211492, mob.: +77073777049
e-mail: Gulmira.Sultanbayeva@kaznu.edu.kz
