7M04130 Marketing
Цель: The program tends to prepare scientific and teaching staff in the field of international marketing, which could solve scientific problems in the field of marketing science, provide teaching of marketing disciplines at the university based on the latest concepts. Implement research work with using information technology, process research results, analyze all elements of the marketing mix; develop marketing strategies, achieve their goals, furthermore, introduce marketing technologies and tools in the organizations of foreign markets.
Предметы на ЕНТ: Marketing и Marketing research
Educational program
The program tends to prepare scientific and teaching staff in the field of international marketing, which could solve scientific problems in the field of marketing science, provide teaching of marketing disciplines at the university based on the latest concepts. Implement research work with using information technology, process research results, analyze all elements of the marketing mix; develop marketing strategies, achieve their goals, furthermore, introduce marketing technologies and tools in the organizations of foreign markets.ON1 Solve topical problems in the development of international marketing based on the study of modern scientific directions in the field of planning and conducting research, monitoring markets, consumers, and developing types of marketing using innovative methods and information technologies in the globalizing world
ON2 To develop research projects in the aim of the development of regions, goods and services of special state importance based on the latest achievements of the theory and practice of international marketing
ON3 To generalize knowledge of the latest marketing theories, understanding the development of organizational and consumer behavior in the market, the innovative development of project and business process management in the aim of development educational programs, work plans, teaching materials used in the process of teaching disciplines and managing students' research
ON4 Develop recommendations for the strategic development of the enterprise based on the analysis of information in the field of territorial marketing development, business planning, applying management decisions in marketing activities of organizations, in the field of consumer behavior
ON5 Monitor the external and internal environment of the company based on the assessment of the problems of global marketing development, elements of the marketing mix, the results of marketing activities of the main competitors, their market share, their capabilities, prospects for using innovative marketing methods, communication technologies
ON6 Plan, organize and conduct applied research using modern methods, technologies in the field of market analysis, consumers, competitors in the context of territorial and global development
ON7 Develop management decisions in the process of formation product, assortment, pricing, sales and communication policies and the use of business planning tools in the context of international marketing management
ON8 Create products, brands, innovative systems of product promotion, the principles of forming relationships with consumers, with suppliers based on the unique and creative approach in the international market
ON9 Develop strategic and operational marketing plan for the main elements of the marketing mix, improving market analysis, expanding enterprises, managing marketing, staffing, applying types and technologies of marketing in the international market.
ON10 Design work on the introduction of innovative marketing methods, communication policy tools, research technologies, development of marketing management decisions, and business planning into the activities of enterprises.
ON11 Propose new marketing solutions for the strategic development of the enterprise and the effective relationship between market participants; innovative marketing methods taking into account territorial features and methods for evaluating the effectiveness of management decisions in marketing, the effectiveness of the use of interactive marketing in social networks
ON12 Determine the direction of furture personal and professional development, the most effective areas of application of their abilities in order to create the basis for the development of their own professional and personal competences in the management of international marketing activities in companies, teaching activities, conducting scientific international marketing research
Master's degree educational programs
Persons entering the master’s degree or residency:when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education in any form;
2) document on higher education (original);
3) certificate of completion of the internship (for admission to residency);
4) identity document (required for personal identification);
5) six photographs 3x4 centimeters in size;
6) a medical certificate in the f
Curriculum
СЕМЕСТР 1
- Foreign Language (professional)-5 ECTS
- Human Resource of Management-5 ECTS
- Organizational Behavior and Leadership-5 ECTS
- Research Seminar-1 ECTS
- Strategy analysis in marketing-5 ECTS
- Planning and organization of markketing research-5 ECTS
- Psychology of Management-3 ECTS
- Organization and Planning of Scientific Research (in English)-5 ECTS
- Communication politics-5 ECTS
- Dissertation Writing-1 ECTS
СЕМЕСТР 2
- Dissertation Writing-2 ECTS
- Interactive marketing-5 ECTS
- Territorial marketing-5 ECTS
- Relationship Marketing-5 ECTS
- Deploment of management decisions in marketing-5 ECTS
- Research Seminar-1 ECTS
- History and Philosophy of Science-3 ECTS
- Pedagogical-4 ECTS
- Pedagogy of Higher Education-5 ECTS
СЕМЕСТР 3
- Consumer behavior-5 ECTS
- Marketing-Management-5 ECTS
- Innovative Marketing-5 ECTS
- Marketing Technologies-5 ECTS
- Global Marketing-5 ECTS
- Research Seminar-1 ECTS
- Business planning in marketing activities-5 ECTS
- Regional brand management-5 ECTS
- Marketing audit-5 ECTS
- Publication in the Proceedings of International Conferences-4 ECTS
СЕМЕСТР 4
- Dissertation Writing-11 ECTS
- Final Attestation-8 ECTS
- Scientific Internship-3 ECTS
- Research-8 ECTS
Employment
The purpose of the EP magistracy in the specialty " Marketing (PFUR)" is: training of scientific and pedagogical personnel in the field of marketing, capable of solving scientific problems in the field of marketing science; to provide teaching of marketing disciplines at the university based on the latest concepts; carry out research work with the involvement of information technology, process research results, analyze all elements of the marketing mix; develop marketing strategies, achieve their achievement and implement marketing technologies, tools in organizations. Graduates of the specialty "Marketing" can hold the position of marketer in firms, corporations and national companies. Marketing specialists work in manufacturing, trading and consulting firms, advertising and marketing agencies.
Contacts
Kazhmuratova A.K. cellular telephone: 87076370584 Aigerim_k71@mail.ru