6B04107 Marketing

Цель: The purpose: formation of the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive in the labor market professionals, perform professional functions in government and commercial structures, analyze and plan marketing activities of enterprises, to carry out research in the field of marketing.

Предметы на ЕНТ: Mathematics и Geography

Educational program

The purpose: formation of the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive in the labor market professionals, perform professional functions in government and commercial structures, analyze and plan marketing activities of enterprises, to carry out research in the field of marketing.

1 Apply the basic concepts, principles and tools of modern marketing using the principles and technologies, scientific, methodological and organizational and technological base of marketing;
2 Apply ethical frameworks and principles based on historical and philosophical marketing discourses, along with an understanding of various cultural contexts, to make decisions in marketing strategies and practices;
3 Apply pedagogical theories and practices to implement marketing programs in order to develop the ability to attract and motivate students to study marketing concepts, theories and practical applications, promoting critical thinking and intercultural understanding;
4 Develop marketing communications strategies, plan advertising campaigns, PR promotions and build their image;
5 Apply the main tools for the implementation of the international marketing mix using positioning and brand management methods;
6 Apply strategic market segmentation analysis tools to assess the target audience of the enterprise;
7 Use the features of the market of banking, tourism, agricultural services to be able to apply various concepts and marketing tools in the sectors of the country's economy;
8 Plan to increase the consumer's susceptibility to information through positive emotions with the help of new event technologies;
9 Develop a coordinated promotional program to obtain the desired response from consumers;
10 Perform economic evaluation of marketing decisions, including investment and innovative marketing projects;
11 Practice active use of digital technologies and programs to monitor the effectiveness and appropriateness of marketing decisions made;
12 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions.

Bachelor's degree programs

1) Certificate / diploma + applications (original)
2) ID card
3) UNT certificate
4) Certificates confirming benefits and quotas
5) Photo 3x4: 6 pcs.
6) Medical certificate form 063/y
7) Medical certificate in form 075 / y
🎯If the medical certificate, form 0/75 y does not contain evidence of psycho-drug registration data, then please download it on the Egov website

Curriculum

СЕМЕСТР 1

Foreign Language-5 ECTS
Kazakh (Russian) Language-5 ECTS
Physical Training-2 ECTS
Al-Farabi and Modernity-5 ECTS
Abais Teaching-5 ECTS
Legal Bases of Corruption Control-5 ECTS
Ecology and Human Life Safety-5 ECTS
Entrepreneurship-5 ECTS
Scientific Research Methods-5 ECTS
Basics of Financial Literacy-5 ECTS
Economic Theory-6 ECTS
Mathematics in Economics-5 ECTS

СЕМЕСТР 2

Нistory of Kazakhstan-5 ECTS
Module of socio-political knowledge (Sociology)-2 ECTS
Module of socio-political knowledge (Psychology)-2 ECTS
Module of socio-political knowledge (Culture)-2 ECTS
Module of socio-political knowledge (Political science)-2 ECTS
Foreign Language-5 ECTS
Kazakh (Russian) Language-5 ECTS
Physical Training-2 ECTS
Microeconomics-5 ECTS
Educational-2 ECTS

СЕМЕСТР 3

Philosophy-5 ECTS
Physical Training-2 ECTS
Management-5 ECTS
Marketing-5 ECTS
Finance-5 ECTS
Macroeconomics-5 ECTS
Logistics-5 ECTS

СЕМЕСТР 4

Information-Communication Technologies-5 ECTS
Physical Training-2 ECTS
Accounting-5 ECTS
Smart Marketing-3 ECTS
Government Regulation of the Economy-5 ECTS
Marketing Research-5 ECTS
Production-3 ECTS

СЕМЕСТР 5

Marketing Communications-5 ECTS
Event – Marketing-5 ECTS
Smart strategies of brands South Korean companies-5 ECTS
Bank marketing-5 ECTS
Touristic Marketing-5 ECTS
Quality Management Product-5 ECTS
Marketing of Non-profit Organization-5 ECTS
Marketing Services-5 ECTS
PR and Marketing Promotion-5 ECTS

СЕМЕСТР 6

Production-4 ECTS
Digital Marketing-5 ECTS
Agromarketing-5 ECTS
Retailing and Distribution Policy-5 ECTS
Marketing Trade Organizations-5 ECTS
International Marketing-5 ECTS
Organization of Promotional Activities-6 ECTS
Pricing-5 ECTS
Trade marketing-5 ECTS

СЕМЕСТР 7

Strategic Marketing-6 ECTS
Branding-5 ECTS
Merchandising-5 ECTS
Marketing Management-5 ECTS
Competition Strategy-5 ECTS
Controlling and audit in marketing-5 ECTS
Neuromarketing-5 ECTS
Direct sales and sales promotion-5 ECTS
Consumer Marketing-5 ECTS
Indusrial Marketing-5 ECTS

СЕМЕСТР 8

Final Attestation-8 ECTS
Production-8 ECTS
Pre-diploma-8 ECTS

Employment

The purpose of the Bachelor's degree program in the specialty "6B04107-MARKETING" is: the formation of the ability to use theoretical knowledge and research methods in practice in the field of marketing for high-quality training of specialists competitive in the labor market, to perform professional functions in government and commercial structures, to analyze and plan the marketing activities of enterprises, to carry out scientific research in the field of marketing, taking into account modern requirements. Graduates of the specialty "Marketing" receive the qualification of a marketer and the academic degree "bachelor" (4 years) and can hold the position of a marketer in firms, corporations and national companies. Marketing specialists work in manufacturing, trading and consulting firms, advertising and marketing agencies.

Contacts

Kazhmuratova A.K. cellular telephone: 87076370584 Aigerim_k71@mail.ru

Documents of EP

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