Educational program

The goal of the program is to develop competency-based training of specialists in the field of digital business technologies who are able to carry out analytical activities with the skills to use modern digital technologies to optimize business processes.

LО1. Formulate the basics of digitalization of enterprise business processes using intercultural points of view in the context of a professional foreign language, applying appropriate cultural nuances and language knowledge.
LО2. Explore the dynamic nature of Digital Marketing and its impact on customers to develop strategies and use marketing channels (social media and online platforms) to stimulate customer engagement and gain actionable insights for marketing decisions.
LО3. Use psychological ideas and management theories to understand business processes and make decisions with the implementation of effective digital technologies in order to increase the interactivity of the company’s business information environment.
LО4. Evaluate and predict the effectiveness of segmentation, targeting and retargeting of a potential customer base based on the capabilities of the company’s digital resources.
LО5. Analyze databases using effective data storage and access control techniques to ensure data security and manage data quality.
LО6. Use business analytics tools to solve various problems based on basic, professional and marketing tools to identify the weaknesses of companies in order to improve enterprise efficiency.
LО7. Develop business strategies of companies based on the use of digital technologies when organizing a comprehensive audit of information systems to assess the market opportunities of companies.