Meeting with the General Director of the “Поток" company.

In order to implement the SDGs in the direction of 04“Quality Education” on October 12, at 11:00, students of Al-Farabi Kazakh National University met with a famous blogger, general director of “Поток” - Shyngys Eskender. The main topic of this lecture was "E-commerce and its promotion".

The headliner himself is the CEO of the company "Поток". In addition to this position, he also is the  Directorof Marketing in Tender First company. Shyngys has a very great experience in the sphere of marketing, more than 10 years.

The main topic was how the Internet expands our possibilities and helps earn more money for  any type business, despite having small resources. And also how to improve the field of education and implement new features in terms of  training of students in order to attract their special attention to classes. There were such concepts as: trend, launch, flow, attention, knowledge, etc.

The headliner himself focused the student’s attention on how to properly and efficiently allocate their own  time and resources to achieve the goals that  we need. "The main thing is to set a goal and talk about it to everyone around, and then the opportunity to achieve it will respond to you by itself," says Shyngys. What the CEO of the stream himself values most is the discipline and principles that take place and a clear installation in their company.

In this way, students gained a lot of experience and the opportunity to meet and listen to an experienced marketer who has been working in this field for many years and had achieved such tremendous results. This meeting was very useful both for students and for the marketer himself, as Shyngys admitted .