Joint webinar with the ALE “Central Asian Advertising Association”

On October 19 at 14:00 – 15:15, 2023, the Department of Business Technologies of the Higher School of Economics and Business of Al-Farabi Kazakh National University together with the Central Asian Advertising Association ALE https://aaca.com.kz/ held webinar for students of the specialties “Marketing”, “Logistics” with the participation of leading experts in the advertising and media market.

Speakers at the webinar:

1. Using AI in marketing in practice - Valeria Makeeva, creative copywriter at EZ Solutions

2. PPT - how to properly create engaging presentations - Alena Kirichok, head of IVision

3. Basic presentation skills - Alexey Radivanovich, CEO of Admixer Central Asia

Moderator:

Marina Buzubaeva – director of TV Media Digital Sail, head of the HR commission of CARA

At the lecture, tips on the benefits of “Artificial Intelligence” for the field of marketing and logistics and ways of its rational use were voiced, and ways to create a PPT-rational and attractive presentation were also discussed. Students were also invited to share experiences and methods that help improve the quality of presentations in the educational process.

Organizers: Ph.D. in Economics, Associate Professor (Associate Professor), Head of the Department of Business Technologies at Al-Farabi KazNUAkhmetova Z.B., Senior Curator of the Department Sharapieva M.D. and Sartova R.B.