News from the regional advertising forum RAF-2023.

News from the regional advertising forum RAF-2023.
On November 2, 2023, the annual international RAF conference was held, with the participation of top specialists in the advertising and media industry. The forum was organized by the Central Asian Advertising Association (CARA).
Students of the specialty marketing 6B04107, 3rd year of Al-Farabi Kazakh National University were invited to participate in the forum: Dilnaz Khusainova and Anastasia Pechenyuk

One of the main goals of this event was to create unique products and increase the effectiveness of marketing and advertising investments through networking. That is why, among the invited guests were well-known entrepreneurs and experts in the field of economics and marketing, among them: Denis Batalin, Research Director and co-owner of ADCONSULT, Denis Filenkov, Director of Strategic Planning DASM GROUP, Sherali Jurabaev, Regional Managing Director of Sky CA/Tajikistan , Alexander Likhtman is the founder of the ITCOMMS PR agency for IT companies. As well as novice specialists who want to exchange experiences and gain new knowledge.

The event included seminars, discussions, and presentations on the topics: world economy, globalization of digital marketing, artificial intelligence, and the importance of their impact on the future of our planet.