CREATIVE INDUSTRY - THE NEED OF THE HOUR
The future of our country is measured by the depth of knowledge of the younger generation. Modern education has become one of the essential elements of the social structure. Today, many young people are quick-thinking, full of hope for the future, and not indifferent to the fate of the nation. Therefore, raising an individual who is clear-minded, well-rounded, competitive, creative, and capable of finding their place in society in the future is an extremely important task today.
“Creativity” is defined as the ability to think quickly, invent, innovate, experience deep emotions and reflection, reach intellectual heights, and demonstrate sharp and flexible thinking. Creativity drives the growth and development of our country and opens the way to achieving certain levels of success. Developing human capital includes transformations aimed at building a creative society and transitioning to a knowledge-based economy. The key objective here is to increase the digital literacy of the population.
In his Address to the People of Kazakhstan, “The Economic Course of a Fair Kazakhstan”, President Kassym-Jomart Tokayev identified the creative industry — which includes media, film, music, design, education, and information technologies — as an economic sector that contributes to employment.
Today, countries around the world are focusing on developing an economy based on intellect, innovation, and creativity, giving it high priority. Creative industries are considered one of the fastest-growing sectors of the economy in all countries. The main characteristics of creative industries manifest across various fields of creative activity. For instance, the role of innovative technologies is significant: in game development, various forms of software products, virtual or real products, music, art, advertising, architecture, cinematography, animation, design, and in direct or indirect connection with creative activity. In the current era of globalization, many see creative industries as a step toward new economic development. However, there is still no universally accepted definition of creative industries. They were first discussed globally in the 2000s. The experience of countries with well-developed creative economies shows that, at the initial stage, state support is crucial in turning ideas into reality. In 2004, the UN Conference on Trade and Development defined the sector combining art, culture, business, and technology as the “creative industry.”
Developed countries have been paying great attention to building creative industries for decades. Today, this sector generates approximately 2.3 trillion dollars annually. The global export of creative industries amounts to 250 billion dollars. According to the Global Innovation Index, this year Switzerland, Sweden, the United States, the United Kingdom, and Singapore topped the list among 132 countries in the creative economy. Contemporary researchers divide creative industries into three models: American, Scandinavian, and East Asian. In Kazakhstan, issues of creative industries are regulated by the Law of the Republic of Kazakhstan “On Culture” and the Concept for the Development of Creative Industries for 2021–2025.
The Concept for the Development of Creative Industries for 2021–2025 was developed to implement the National Development Plan of the Republic of Kazakhstan until 2025.
Creative industries include sectors of the economy whose raw materials are imagination, creativity, and intellectual capital. Alongside traditional sectors associated with classical concepts of culture and art, creative industries also include the digital sector, professional, scientific, and technical services, and the information and communications sector.
The city of Almaty has traditionally been considered the center of creative industries within the country; therefore, 7% of all investments in fixed capital are directed to creative sectors.
Today, along with developed countries, Kazakhstan is also developing sectors such as tourism, trade, and education through creative industries.
Dzhanatu ÄLKEBAYEVA,
Lecturer, Department of Civil Law, Civil Procedure, and Labor Law
