Leadership lecture «Modern tools for brand promotion in the international market»

In order to implement the 4th Goal «Quality Education» UN Sustainable Development, a leadership lecture was held on April 26, 2024 at the Higher School of Economics and Business of the Al-Farabi Kazakh National University (https://farabi.university/)on the topic: «Modern tools brand promotion in the international market» in the discipline «Marketing».The event was held at the republican level, with the participation of a representative of Kitapal LLP (https://kitapal.kz/). The head of the marketing department of Kitapal LLP, Kesebaev Miras, spoke at it. He is a graduate of Al-Farabi Kazakh National University, an expert in the EP «6B04107 – Marketing».

The lecture was attended by 2nd year students of the EP «6B04101 – State and local government», «6B04105 – Accounting and Audit», «6B04106 – Finance». This lecture contributed to the integration of theoretical knowledge and problems solved at the practical level.

The organizer of the event is the Department of Business Technologies of Al-Farabi Kazakh National University represented by the teaching staff: Akhmetova Z.B., Kozhamkulova Z.T., Shurenov N.B.,Tovma N.A.