Workshop within the IV International Farabi Forum and the III International Scientific-Practical Conference: "AI and Visual Communications – How to Create Powerful Presentations and Educational Materials Using Neural Networks"

On April 8–9, 2025, within the framework of the IV International Farabi Forum and the III International Scientific-Practical Conference on the theme “The Paradigm of Sustainable Economic Development in the Context of Global Changes: Challenges, Consequences, Opportunities,” the Department of Business Technologies organized a workshop dedicated to the topical issue of applying artificial intelligence in the field of visual communications.

The theme of the workshop — "AI and Visual Communications: How to Create Powerful Presentations and Educational Materials Using Neural Networks" — sparked great interest among forum participants. It was conducted by Alena Kirichok, head of IVision.kzhttps://ivision.kz/. The company is actively developing the visual communications sector in Kazakhstan and has been operating in the media market for over 15 years.

Alena Kirichok has extensive experience leading major industry players, including Video International Kazakhstan, the creative agency BBDO Central Asia, and media agencies Magma and MCA Kazakhstan.

Participants gained practical insights into how modern neural network technologies are transforming the process of creating visual content, enhancing its expressiveness, effectiveness, and audience engagement.

During the session, Alena shared practical cases and current tools that allow for the integration of AI into educational and business processes, as well as discussed trends in the development of visual content.

The workshop made a valuable contribution to the discussion of contemporary challenges and opportunities in the digitalization era and marked another step toward building a sustainable and innovative knowledge-based economy.