Educational program

Training specialists at the cross-industry profiles of publishing management and typography, with the skills to manage publishing projects, design text, graphics and multimedia materials.

ON1 To carry out professional activities at the intersection of publishing management and typography from the perspective of the latest scientific theories and concepts of book business and graphic design.
ON2 Develop areas of typography from the perspective of publishing as a result of integrative processes in the following areas: corporate (logos and branding), editorial (books, newspapers, magazines), navigation, web design, etc.
ON3 To analyze typography as an ideological and creative method of activity, historically formed under the influence of aesthetics, economics, psychology, sociology, cultural studies, etc., and legal management in publishing as an organizational model of publishing.
ON4 To use the traditions of national graphics, original fonts while creating various types of domestic graphic and electronic products.
ON5 To develop scientific design at the intersection of publishing and typography as the basis of graphic design; principles of organizational culture of publishing houses in the context of a paradigm shift in publishing.
ON6 To conduct research in the publishing and graphic design field, to use the methodology of content analysis for text and visual material in the context of various areas of semiotics.
ON7 Process media content by using professional graphics programs: CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe InDesign: preparation for publishing book, newspaper, magazine, advertising publications, content of digital documents
ON8 Predict the main trends of interaction between the media and the audience, the direction of editorial management and typography.
ON9 Model a scientific conception of the development of the legal framework for publishing and design projects.
ON10 To contextualize new professional information in an electronic publishing environment.
ON11 To systematize promising directions in the development of Biological sciences and design creativity.
ON12 Synthesize modern methods of teaching publishing management and typography as the art of text design, the results of scientific research in the master's dissertation, scientific publications.

Master's degree educational programs

Persons entering the master’s degree or residency:
when applying to organizations of university and postgraduate education:
1) an application addressed to the head of the organization of higher and postgraduate education in any form;
2) document on higher education (original);
3) certificate of completion of the internship (for admission to residency);
4) identity document (required for personal identification);
5) six photographs 3x4 centimeters in size;
6) a medical certificate in the f

Curriculum

СЕМЕСТР 1

Foreign Language (professional)-5 ECTS
Psychology of Management-3 ECTS
Graphic design and typography in the context of humanitarian knowledge-5 ECTS
Publishing and printing-5 ECTS
Legal management in publishing-5 ECTS
Project methodology of domestic graphic design-5 ECTS
Visual digital semiotics and design-5 ECTS
Digital-edition: specifics and functional trends-5 ECTS
Organization and Planning of Scientific Research (in English)-5 ECTS
Research Seminar-1 ECTS
Dissertation Writing-1 ECTS

СЕМЕСТР 2

Pedagogical-4 ECTS
Pedagogy of Higher Education-5 ECTS
History and Philosophy of Science-3 ECTS
Research Seminar-1 ECTS
Dissertation Writing-2 ECTS
Kazakh typography and ethnodesign of publishing processes-5 ECTS
Management of modern publishing and printing process-5 ECTS
Web publishing: concept, technology and design-5 ECTS

СЕМЕСТР 3

Scientific design in the publishing and design sphere-5 ECTS
Publishing systems and graphic programs-5 ECTS
Editorial and design art: canons and standards-5 ECTS
Trends in scientific knowledge in book science-5 ECTS
The modern literary and publishing process: Management strategies in book publishing-5 ECTS
Research-4 ECTS
Dissertation Writing-1 ECTS
Philosophy and culture in the book business-5 ECTS
Virtual book distribution channels-5 ECTS
Marketing and brand design in publishing-5 ECTS

СЕМЕСТР 4

Scientific Internship-3 ECTS
Research Seminar-1 ECTS
Dissertation Writing-10 ECTS
Publication in the Proceedings of International Conferences-4 ECTS
Final Attestation-8 ECTS
Research-4 ECTS

Employment

For the future employment of graduates of the program, the key employers are: 1. «Kazakh University» 2. «Atamura» 3. «Korkem» 4. «Kazakh encyclopedia» 5. «Almatykitap» 6. «Arys» 7. «AN-Arys» 8. «Mektep» 9. «Oner» 10. «Zhety zhargy» 11. «Zhalyn baspasy» 12. «Aruna Ltd» (Almaty) 13. «Foliant» (Nur-Sultan) 14. Republican printing publishing complex "Dauir" 15. Polygraph Combine LLP 16. Nur-Print, publishing and printing company 17. ARTCARD, production company 18. Kazakhstanika National Branding Agency 19. Editorial offices of mass media of Kazakhstan 20. Internet sites and virtual bookstores The educational program is relevant for a specific area of employment, in particular: 1.Traditional and new publishing houses (design and editing), printing houses, printing associations 2.Publishing organizations and libraries 3.Production companies and online stores (promotion of a publishing product) 4.Advertising and design agencies 5.Editorial services. Coordination of technological processes from the receipt of material from the layout to publication on the publisher's websites. 6. Universities The practical skills of a master's student are in demand in the labor market - the application of theoretical and experimental research methods of publishing management and typography, familiarization with the planning, organization and modernization of printing production, technological processes, expertise, management, marketing. preparation of materials for Internet resources, etc.

Contacts

Тіlepbergen Akmoldir 8-778-528-48-57 Мukhamadyieva Larisa 8-777-204-40-55

Documents of EP

23123123

7M02103 Publishing Management and Typography