Courses for initial training and advanced training of guides and tour guides

The Kazakhstan–China Joint Laboratory for Remote Sensing Technology and Applications at Al-Farabi Kazakh National University, together with the Tourism Department of Almaty and supported by the project office of the Akimat, is conducting training courses for guides and tour escorts. The program is aimed at developing the professional competencies of specialists in the tourism sector and improving the quality of services in the city.

The training is held from November 17 to December 12, 2025, and is designed for 200 participants. The courses enable current and prospective guides to enhance their qualifications and acquire modern skills that meet international standards.

The curriculum includes mastering standards of excursion services and studying techniques and methodologies for developing tourist routes. Participants also gain an in-depth understanding of Almaty’s cultural and historical heritage. Separate modules of the program focus on working with foreign tourists as well as interacting with people with disabilities.

The program features lectures and practical workshops delivered by invited experts. One of the key speakers is Zeng Zhiguo, a lecturer at Guilin Tourism University (China) and a specialist with more than 20 years of experience in international tourism, protocol support, and guide training. He conducts sessions on intercultural communication, international etiquette, and modern practices of excursion guidance. Upon completion of the course, all participants will receive official certificates.

According to Mastercard, the Global Tourist Satisfaction Index (GTPI) this year stands at 75.08%, which is 6 points higher than last year’s figure, confirming the relevance of ongoing efforts to improve service quality in the metropolis. These courses significantly enhance the tourist experience in Almaty, strengthen the city’s reputation as a professional and hospitable tourist destination, and create a tangible momentum for increasing tourist inflow.