On February 21, 2023, the Al-Farabi Kazakh National University hosted an open day for school graduates to choose a profession organized by the Department of Business Technologies. During the meeting, the graduates were consulted by the dean of the Higher School of Economics and business, Ph. D., professor Bimendieva L. A. on consulting, choice and decision-making and its compliance with both individual and public needs. Head of the Department of business technologies, candidate of economic sciences, and association professor Akhmetova Z. B. explained the competitive position of marketing and logistics specialties in the modern market.