High-quality training of professional personnel for the scientific and educational areas of higher educational institutions capable of: - critically evaluate and interpret the latest achievements of the theory and practice of journalism; - develop and apply new ideas in the information system within the contexts under study; - solve professional and other problems in new and unfamiliar contexts; - bear social and ethical responsibility for the results of professional and scientific activities; - to plan and carry out public performances using the skills of oratory.

Preparation of highly qualified masters with a complex system of knowledge of public relations and advertising, research skills in the field of communication, the ability to implement teaching activities, the ability to independently solve communication problems in Kazakhstan and abroad. Upon completion of the EP, masters can participate in organizing the work of PR-services, press-services and advertising services, systematically approach the solution of communication tasks and ensure the effectiveness of public relations.

Preparing highly competitive and international journalists, reporters, editors and producers, information officer of international organizations and consular offices , who will work with the international information, select and Grain atyvat intl th information yu political, economic, social and commercial content; on the basis of multi-channel forms of communication, analyze and comment on the events of international life ; create multimedia media content international projects; thereby promoting the development of a democratic society and media in Kazakhstan.

The program is focused on training a specialist in the field of design, who is proficient in modern technologies for designing media space and advertising, who is able to manage creative projects, who has critical design thinking, scientific, pedagogical and research competencies

The purpose of the educational program "Data-journalism" -high-quality training of highly qualified personnel in the field of information processing and production with the skills to work with new technological tools and technologies. The implementation of the educational program is aimed at the formation of a professional personality of a specialist capable of: - to interpret and summarize the modern knowledge of the latest theories in the field of big-date and classify the basic concepts of data-journalism; - independently carry out research in the field of data journalism; - to interpret the results of their own scientific research and apply the tools of statistical analysis; - integrate knowledge at the intersection of the sciences of information technology and mass communication in the context of their own scientific research; - ensure the effectiveness of the educational process on the basis of innovative methods of researching the problem of journalism using open data sources; - build your own program for further training and research activities in computational linguistics, data visualization and infographics.

Quality training of competitive specialists in the field of media, with knowledge of the model of information society in the context of communicative, systemic, integrated methods based on the paradigm of modern journalism.

TThe purpose of the educational program "Business Communications" is the qualitative training of highly qualified personnel in the field of business communications, who possess the skills of information technology, innovative engineering, social modernization of the media structure, integrated digital services.

The program is focused on the formation of the competencies and skills of a specialist in the field of media design, who owns the latest technologies in the field of designing a media environment, capable of creating original media stories and visual images.

The program aims to prepare qualified executives applying managerial skills to address key issues affecting the global communications industry, focusing on the challenges posed by the emergence of digital media, globalization, and the rise of intercultural exchange.

High-quality training of professional personnel for the scientific and educational areas of higher educational institutions capable of: - to build a system of knowledge in the study area as a scientific-theoretical and methodological basis for the thesis; - design and implement a research research-holistic process aimed at achieving reliable and reasonable results; - demonstrate a high level of independence, scientific or professional impeccability and sustained commitment to new ideas and technologies; - develop scientific, cultural, social, pedagogical, creative, advertising, media projects that have scientific and social value; - Reasonably represent and defend their own scientific opinion in scientific discussions using their working language.

Preparation of competitive and potential development doctors of philosophy (PhD) in the field of international journalism, capable of finding solutions in communication and related industries, to lead international media projects and teaching practice. Doctors of Philosophy (PhD) at the end of the EP can work as heads of structures on international media, international foundations and corporations, in the civil service, researchers in research institutes, teachers in the universities.

Quality training of highly qualified personnel in the media industry, in the field of mass communication, capable to: - develop scientific, cultural, social, educational, creative, advertising, media projects; - design and demonstrate scientific results in the country and abroad, focused on solving problems of the development of media, mass communication and Kazakh society. - develop communication strategies for different purposes based on government programs: Digital Kazakhstan, Information Kazakhstan, in line with the modernization of the public consciousness of Kazakhstan society (for organizations, commercial companies, government agencies, the educational sector, the private business sector) and various types of communication.