Participation in the TripAdvisor Platform Seminar

On October 15, 2024, third-year students of the Kazakh-language Tourism program, along with faculty members, participated in a seminar organized by Almaty Tourism Bureau LLP and Open Travel Advisory LLP. The seminar focused on the marketing opportunities of the TripAdvisor platform for tourism businesses, with a particular emphasis on the concept of sustainable development in tourism.

The main objective of attending the seminar was to familiarize students with modern tools for promoting tourism services and establishments through the TripAdvisor platform, which is vital for developing their skills in the tourism and hospitality sectors. Special attention was given to how tourism companies can integrate sustainable development principles into their marketing strategies. Students were introduced to examples of companies using the platform to promote environmentally responsible services, such as eco-friendly hotels, low-carbon tours, and projects supporting local communities.

Participants learned about the platform’s capabilities for registering business establishments, creating marketing and advertising campaigns, as well as becoming familiar with the 2024–2025 marketing strategies presented by the Almaty Tourism Bureau, which include the support of sustainable tourism initiatives.

The event provided students with a unique opportunity to explore relevant practical aspects of digital marketing in the tourism industry and the importance of incorporating sustainable development into tourism, which will be beneficial for their future professional careers.