Management and Marketing in Museum Studies

On November 20, 2025, A.Zh. Amargaziyeva, a first-year doctoral student of the educational program “8D02210 – Archaeology” at the Department of Archaeology, Ethnology, and Museology, delivered an open lecture on the topic “Management and Marketing in Museum Studies.”

The lecture was organized as part of the doctoral student’s teaching practicum for third-year students of the educational program “6B02205 – History” within the course “Fundamentals of Museology,” under the supervision of PhD, Acting Associate Professor of the Department of Archaeology, Ethnology, and Museology Zh.M. Terkebayeva.

During the open lecture, effective methods of applying modern pedagogical approaches were demonstrated, and several recommendations and methodological guidelines for improving the educational process were presented. The session enhanced students’ interest and provided an opportunity to explore the key aspects of management and marketing in the museum field in a comprehensive manner.