Educational Excursion of 3rd-Year Students of the “Marketing” and “Logistics” Programs to KEREMET SU SKE LLP (SAMAL_WATER Trademark)

As part of an educational field visit, third-year students of the educational programs 6B04107 – “Marketing” and 6B11301 – “Logistics (by industry)” from Al-Farabi Kazakh National University, Higher School of Economics and Business, Department of Business Technologies, participated in an educational excursion to KEREMET SU SKE LLP, a company producing goods under the SAMAL_WATER trademark.

During the excursion, which took place on March 12, 2026, the students became familiar with the main production processes of the enterprise, including the stages of water bottling, the product quality control system, the organization of logistics operations, as well as the company’s product promotion strategy in the market. Company representatives shared their practical experience in building effective business models and discussed modern approaches to marketing and logistics management.

This event was organized within the framework of the implementation of Sustainable Development Goal (SDG) No. 4 – “Quality Education.” Conducting such educational excursionshelps strengthen interaction between the university and the business community, develop cooperation with employers, increase students’ motivation for learning and professional development, and foster practical skills necessary for training competitive specialists.

Organisers: Akhmetova Z.B., Musa K.A., AssanovaA.D., Tulebayeva N.T.