Marketing Day at KazNU: Students and Faculty Come Together for an Interactive Festival

As part of Priority Area No. 04 — “Quality Education,” the Department of Business Technologies of the SDG organized an event dedicated to Marketing Day, which took place on October 23, 2026.

An interactive festival was held at the Higher School of Economics and Business of Al-Farabi Kazakh National University, bringing together students and faculty members from different academic programs. The event provided a platform for exchanging ideas, developing creative thinking, and demonstrating practical marketing skills.

The festival was organized by third-year students of the Marketing program, together with students enrolled in the Marketing program after completing college. The event was held with the support of the Department of Business Technologies as part of the “Event Marketing” course. Preparing and conducting the festival allowed students to apply their theoretical knowledge in practice, develop organizational skills, and gain experience in organizing a university event.

Students from various academic programs at the faculty participated in the festival, including Finance, Logistics, Management, and Marketing. This format encouraged interaction between students from different fields and allowed participants to explore marketing from a variety of professional perspectives.

The event was organized as a team competition in which participants tested their knowledge, demonstrated their awareness of popular brands, and showcased their creativity. The most engaging activities included “Guess the Advertisement” and “Guess the Brand,” where students had to identify well-known advertising campaigns and brands based on visual elements, slogans, and other distinctive features.

Special attention was given to practical assignments. Teams analyzed marketing case studies, proposed their own solutions, and developed original advertising ideas. Participants were expected not only to demonstrate their understanding of marketing tools but also to showcase teamwork, creative thinking, and the ability to justify their ideas.

The teams were evaluated by a jury consisting of faculty members Sadykhanova D.A., Tovma N.A., and Bekmetova A.K., as well as Madina Kassymova, the faculty’s student dean. At the end of the competition, the best-performing teams were selected and awarded commemorative prizes provided by the event’s sponsors.

The festival received positive feedback from both participants and jury members. Guests praised the engaging format, variety of activities, and high level of organization. The event created an atmosphere of collaboration, healthy competition, and creative inspiration.

The celebration of Marketing Day provided valuable experience for future professionals and demonstrated how university education can successfully combine theory and practice. The festival not only highlighted the importance of marketing in modern business but also showed that effective marketing solutions emerge through creativity, teamwork, and the ability to think outside the box.

Faculty members responsible for the event: Sadykhanova D.A., Akhmetova Z.B., Tovma N.A., Rysbayeva B.B., TULEBAYEVA N.T., Assanova A.D., Bekmetova A.K.

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