Senior Lecturer at KazNU Discusses New Opportunities in the Digital Economy on Channel 31

Sagynbay Asel, Senior Lecturer at the Department of Economics, Higher School of Economics and Business, Al-Farabi Kazakh National University, participated as an expert in a news report broadcast by the national television channel Channel 31, dedicated to the development of the digital economy and its impact on Kazakhstan’s agricultural sector.

The report focused on opportunities for domestic farmers to access electronic trading platforms, reduce intermediary links, and expand markets for agricultural products. Particular attention was paid to the concept of a “people-centered digital economy,” which aims to make modern technological solutions accessible not only to large enterprises but also to small farming businesses.

In her expert commentary, Sagynbay Asel emphasized that the development of digital trading platforms could significantly transform existing mechanisms for marketing agricultural products. The use of online marketplaces enables farmers to establish direct connections with consumers, independently promote their products, and expand the geographical reach of their sales.

According to the lecturer, the economic impact of digitalization extends beyond the introduction of new technologies. Its key outcomes should include increasing rural incomes, promoting small and medium-sized enterprises, strengthening the competitiveness of domestic producers, and improving transparency in trade relations.

At the same time, the full integration of farming businesses into the digital economy requires the development of internet infrastructure in rural areas, improvements in logistics mechanisms, and enhanced digital literacy among the population. Particular importance should be attached to creating conditions under which modern electronic tools become accessible to producers regardless of the scale of their operations.

The participation of Al-Farabi Kazakh National University lecturers in expert discussions of current economic issues on national television channels strengthens cooperation between the university and the mass media while promoting public awareness of the scientific and analytical activities of its academic staff.

The interview topic aligns with the United Nations Sustainable Development Goals, particularly SDG 8 and SDG 9, as it addresses the development of rural entrepreneurship, the introduction of digital technologies, and the expansion of economic opportunities for rural communities.

Channel 31 Video Report: https://youtu.be/ZOfdsT3McAA