"Green Investment Mechanisms for a Sustainable tourism recovery".

Lecturers and students participated in webinar on 11 November 2020 at 19.00-20.00 which was organised by UNWTO Academy. The theme:"Green Investment Mechanisms for a Sustainable tourism recovery".

Tourism at international level is expected to grow in the coming years. This presents both an opportunity and a challenge at the same time. The opportunity is to invest and create quality job opportunities in the tourism sector. The challenge is that, in order to support the expected growth and to achieve tourism sector competitiveness and sustainability, UNWTO Member States need the right tourism human capital base that meets current and future market demands and, ultimately, enhances competitiveness and sustainability of tourism destinations. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability. 
Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary.
Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.