online guest meeting on the topic: "Advertising in the conditions of modern realities

Candidate of Economic Sciences, Associate Professor, Head of the Department of Business Technologies Akhmetova Z.B., senior lecturers Turlybekova N.M. and Asanova T.A. organized an online guest meeting on the topic: "Advertising in the conditions of modern realities." The speaker of the online lecture was Ivan Vladimirovich Leletka, founder of the advertising agency "Adverso Group". The online meeting was held on December 15, 2020, and HSEB students and teachers of the Department of “Business Technologies” took an active part in it.

The online meeting was organized within the framework of the Marketing Agency circle.

During his speech, Ivan Vladimirovich Leletka introduced the audience to current issues in the field of advertising. The speaker also focused on the problems of the advertising market in the context of the COVID-19 pandemic.

The online meeting was held in an interactive dialogue, students and teachers asked many questions. Along with the students of the Department of “Business Technologies”, students of other specialties of the Higher School of Economics also took part in the online meeting.