On 30th of April 2021 the UNESCO Chair on Journalism and Social Media, the Faculty of Journalism and Social Media of the Kazakh National University named after Al-Farabi in the framework of the 1st Kenzhalin’s readings will hold the traditional International Online Conference "Information Processes in Kazakhstani Society: Media-management, marketing and PR" dedicated to the memory of the famous scientist, the founder of the theory and practice of information management in Kazakhstan, a talented media organizer, writer-publicist, candidate of political sciences, an excellent teacher – Zhumabek Omarovich Kenzhalin. The international conference is organized in the following areas: "Scientific works and publicist works of the famous scientist, talented writer Zhumabek Kenzhalin on topical issues of public relations and journalism", "Nowaday problems and new technologies of social communication: a new model of public relations in Kazakhstan" and "Influence of pandemic COVID-19 on domestic media education and features of the dual method of teaching students."
While working as an associate professor of the UNESCO Chair on Journalism and Social Media, also as the General Director-Chairman of the Board of Editors of “Kazak Gazetteri” LLP, Zhumabek Kenzhalin has organized and conducted 4 international scientific and practical conferences at the Kazakh National University named after Al-Farabi: "Information processes in Kazakhstan society: PR, mass media management and marketing"(2010), "Information processes in Kazakhstan society: the formation and development of the socio-political press in Kazakhstan"(2011), "Information processes in Kazakhstan society: the role of mass media in strengthening the independence"(2011) and "Information processes in Kazakhstan society: challenges and trends of the time"(2014).
Today the tutorial "Problems of Political Management and Public Relations of the Press", as well as scientific and methodological works on information management and marketing, prepared by a practical scientist are serving for the benefit of teachers and students of the faculty.
The conference will be attended by representatives of central and local authorities of the Republic of Kazakhstan, foreign and domestic scientists, heads and correspondents of the mass media, teachers, doctoral students and undergraduates, students. Well-known PR specialists and journalists will hold master-classes as part of the scientific meeting. A Resolution will be adopted based on the results of the conference.
All materials will be published in the form of electronic digest.
The main condition for publication is participation and presentation of the article at the conference. The content of the reports should be consistent with the theme of the conference. The deadline for materials is March 30, 2021.
Requirements for publications:
1. The text of the report (article) should be prepared in the amount of not more than 5-7 pages in MS Word. Tables, charts, pictures should be with titles and compiled in the form of a Word Document.
2. Sheet parameters: all fields are 2 cm.
3. Font: Times New Roman, Kz Times New Roman, 14.
4. Line spacing - 1. Paragraph: 1.25 cm.
5. Using the links, you must identify the source. References to issue at the end of the text according to the sample. In the text, references to the literature should be enclosed in square brackets in accordance with the numbering in the order of mention. For example: [1, 156].
The electronic version of the article (report) should be sent to the e-mail: jebe55@mail.ru;
The editorial board is not responsible for the content of the submitted articles and reserves the right to choose the reports.
To participate in the conference, you must submit an application in the following form:
REGISTRATION FORM
1. Last name, first name, patronymic (in full) ____________________________
2. Academic degree, academic title ________________________________
3. Establishment, position ______________________________________
4. Address _____________________________________________________
5. Telephone (with international dialing code, mobile) ___________
6. E-mail _____________________________________________________
7. Topic ________________________________________________
Preparing a report for the conference
Participation as a listener
ORGANISING COMMITTEE:
The Republic of Kazakhstan, Almaty, al-Farabi, 71, The al-Farabi Kazakh National University
The Head of the UNESCO Chair on Journalism and Communication, doctor of philological sciences, professor, Shyngyssova Nazgul Tursynbaevna – 8 701 993 90 07.
Deputy Head of the Department on Scientific Innovation and International Relations, candidate of philology, Gubasheva Dariga Tynyshtykovna – 8 778 511 1045.
