Meeting-guest lecture was held with the representative of the business environment, the project manager of Smart Production, Maria Tretyakova

April 22, 2021 at the Higher School of Economics and Business of Al-Farabi KazNU, on the basis of the Department of Business Technologies, an online meeting-guest lecture was held with the representative of the business environment, the project manager of Smart Production, Maria Tretyakova.

The purpose of such an event is to expand the practical knowledge of students in the framework of the disciplines studied. The lecture was dedicated to the actual topic: "Review of outdoor advertising production technologies and instore-decoration".  It is noteworthy that the guest lecture was held at the international level: students of the Marketing specialty of Al-Farabi KazNU (Almaty, Kazakhstan), as well as students of the Altai State University (Barnaul, Russia) took part.

During the webinar, students received answers to their questions, in particular: what technologies, materials and equipment are currently in demand in the production of outdoor advertising and what features exist in the design of advertising banners and billboards.  The participants of the online meeting expressed their gratitude to the invited guest.  The information provided by the speaker was useful for the student audience.

Authors: Associate Professors of the Department of Business Technologies Kozhamkulova Zh.T, Akhmetova Z.B.