On February 20, 2023, PhD, Professor of Marketing at the Business School of the University of TechnologySydney Leona Tam visited Higher School of Economics and Business, Al-Farabi KazNU. Leona Tam is the author of scientific articles in high-ranking journals on marketing and management, and she is also a recognized expert in the field of consumer behavior and brand. During the visit, a meeting was held with the Dean of the Higher School of Economics and Business L.A.Bimendieva and the head of the Department of Business Technologies Z.B.Akhmetova. The head of the Department of Business Technologies Akhmetova Zauresh told about the activities of the center "SMART- Marketing and Logistics" and acquainted the professor with the scientific projects of the center. The parties discussed issues of mutually beneficial cooperation and exchange of experience between universities. Leona Tam showed great interest and told about the readiness of delivering the lectures and master classes by professors of the University of Technology Sydney at Al-FarabiKazakh National University.

Akhmetova Z.B., Tam L., Kazhmuratova A.K., Kakitayeva Zh.E.