On April 26, 2023, an important event was held at the Department of Business and Technology of the Al–Farabi Kazakh National University. Teachers of the department pay special attention to the accumulation of experience, as well as improving students' knowledge. For this purpose, the well-known marketing specialist Ivan Leletka, founder of the advertising agency «ADVERSO GROUP», held a special lecture for students studying «Logistics» and «Marketing». The lecture on the topic «Competent advertising» covered a very relevant and important area. It is known that advertising occupies a special place in society at the modern information stage. Especially competent advertising is considered the beginning of a big deal. The speaker spoke about the correct use of modern technologies, the positive use of information opportunities. Students were particularly interested in this topic. How to start a business, the place of advertising in entrepreneurship. Various topics were discussed, such as the future of logistics and the future of marketing. Students receive lectures not only on theory, but also on such a specific practical orientation. The young people listened to the opinion of a specialist dealing with a specific case and received valuable information. Ivan Leleta, who successfully implements his profession in society, also noted that this lecture had a great impact on him, stressing that there are great opportunities for young people in our society. He emphasized that this requires knowledge and qualifications. A lecture with a well-known specialist will undoubtedly be a great experience for the future lives of young people.

Organizers: Teaching staff of the Department of «Business Technologies» of Al-Farabi Kazakh National University: Akhmetova Z. B., Turlybekova N.M., Boltayeva A. Zh., Malikova R. M., students of the specialties «Logistics» and «Marketing».