The blogger shared his experience of creating a personal brand

A meeting of students with a well-known blogger, communications and PR specialist Alisher Yelikbayev was held at al-Farabi Kazakh National University.

The guest was introduced to the student audience by the Dean of the Faculty of Journalism, Kanat Auesbay. The meeting took place in a dialogue format, where students had the opportunity to ask questions. The speaker talked about himself and shared his life experience: he entered KazNU at the age of 16 to study at the Faculty of Journalism and started working at the Mega shopping center at the age of 18. Many years have passed since then, and for the past 10 years, he has had a flexible work schedule. He travels a lot, writes, and shares his opinions on his social media accounts, which allows him to build communication and earn income. Alisher Yelikbaev was eager to share his experience, offering practical advice to students on building a successful personal brand.

One of the students' questions concerned building a personal brand. The well-known blogger responded by saying that from a young age, one should take care of their personal reputation and be honest in everything. He discussed the importance of creating and maintaining profiles on social media, publishing quality content, and engaging in networking. He encouraged students to analyze their skills and interests to identify their niche. "Building a personal brand is an investment in your future, allowing you to achieve your goals and realize your potential", said the speaker.

At the end of the meeting, Alisher Yelikbayev presented four students with valuable books for the most original questions.

Press-service of Al-Farabi Kazakh National University