SDG-4. The III International Winter PR School was held at Al-Farabi University

4 january, 2024

The III Winter International PR School, dedicated to the 90th anniversary of the Al-Farabi Kazakh National University, was dedicated to the International Day of Knowledge, established by UNESCO, and included the fourth goal of sustainable development - "quality education". The participants shared pedagogical ideas, various aspects of communication and education based on the interests of sustainable development. At the opening of the winter school, Board member-Vice-rector for Academic Affairs of the Al-Farabi Kazakh National University Yerkinbayeva L. K. on behalf of the Chairman of the Board - Rector of the University Tuimebev J. K. wished success in the work of the school. "Al-Farabi Kazakh National University has been heading the UN Global hub program for sustainable development "Academic Impact" (UNAI) for 10 years and successfully implements the important mission of the university "third generation". The University is ranked 230th in the international QS ranking. QS Asia universities are ranked 29th in the ranking. The Winter School contributes to the university's strategy in the field of sustainable development," said the Vice-rector.

The Dean of the Faculty of Journalism T.K. Kopbayev noted the importance of the topics covered at the school, noted that the school is an instructive, useful event, the speakers are professionals. He expressed gratitude to the Official partners of the event, the UNESCO Cluster Office in Almaty, the "Turkic-speaking Foundation of Journalists" and the PR-shy club. Sergey Karpov, Specialist of the Communications and Information Department of the UNESCO Cluster Office in Almaty: "At the last meeting of the UNESCO Department of Journalism and Communications, we felt the importance of cooperation. The problems raised by the department aroused great interest in the countries of Central Asia. The establishment of partnerships between the department and universities of Central Asia and international institutions is aimed at discussing innovative methods and techniques of education for sustainable development and sharing experiences. Four leading journalism universities in Kyrgyzstan have begun to actively use the resources of the international program for the development of communication in the Kyrgyz language based on courses developed by the UNESCO Department of Journalism and Communications of Al-Farabi Kazakh National University to improve the quality of training for journalists. It's nice. Without such measures, it would be difficult to develop sustainable platforms to improve the quality of education".

The President of the Turkish Association of Eurasian Cooperation in the field of Culture and Sports, Ahmet Tuzun, expressed support to the students of the Faculty of Journalism of Al-Farabi Kazakh National University, who have completed an internship in major Turkish media, in improving their professional education and experience. The opening ceremony of the winter school was attended by teachers and students of Zhetysu University named after I. Zhansugurov, Kazakh National Academy of Arts named after T. Zhurgenov, Kostanay Regional University named after A. Baitursynov and Atyrau University named after H. Dosmukhamedov.

The winter school will last until March 5 in a hybrid format. The International Week of Journalism and PR is held at the Faculty of Journalism during the week.

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