Compiled and published a special Collection of educational business-cases

In honor of the 90th anniversary of the NAO "Al-Farabi Kazakh National University" and the 75th anniversary of the University's Faculty of Economics, the faculty of 4 departments of the Higher School of Economics and Business compiled and published a special Collection of educational business-cases, which continued the glorious traditions of teaching economic science in modern conditions.

This collection is intended for teachers, students, and those interested in modern business, management, and entrepreneurship practices in Kazakhstan. The collection in kazakh, russian and english is a unique set of educational business cases covering all areas of economics, such as finance, marketing, logistics, management, economics.

The purpose of the collection of educational business cases is to develop the skills of critical thinking, quick adaptation and bold actions among individuals aspiring to leadership. The case study bridges the gap between academic knowledge and practical application. Thanks to them, you can find ourselves in the shoes of leaders, entrepreneurs, and innovators who have faced turning points along the way.

In this collection, you will focus not only on industries or markets, but also on the future, the challenges facing technology startups in a highly competitive environment, the sustainability challenges facing global conglomerates, and the differences in family business formation. Each case is a picture of its own time, a representation of a certain context, but the lessons in them will not become obsolete.

Whether you're a student starting out on a career path, an experienced professional looking for new ideas, or a teacher educating a new generation of leaders, this book encourages you to search deeply, think boldly, and challenge assumptions.

We hope that each specific situation will inspire you to view challenges as opportunities, constraints as drivers of innovation, and uncertainty as the foundation of progress. Like any meaningful conversation, we are sure that the real situation will offer you not only answers, but also questions, and this will lead you to a new idea.