Educational Tour of First-Year Students Majoring in “Marketing” and “Logistics” to LLP “KEREMET SU SKE” (SAMAL_WATER Trademark)

As part of their academic practice, first-year students of the educational programs 6B04107 – “Marketing” and 6B11301 – “Logistics (by industries)” from the Faculty of the Higher School of Economics and Business, Department of Business Technologies at Al-Farabi Kazakh National University, participated in an educational tour to LLP “KEREMET SU SKE”, a company producing goods under the SAMAL_WATER trademark.

From May 27 to 29, 2025, the students became acquainted with the company's production processes, including water bottling stages, quality control systems, logistics operations, and product promotion strategies. Company representatives shared their experience in building effective business models and applying modern approaches to marketing and logistics management.

This event was organized as part of the implementation of Sustainable Development Goal (SDG) No. 4 – “Quality Education.” Such initiatives help strengthen ties between universities and the business community, increase students’ motivation for learning and professional development, and create a solid foundation for training a new generation of competitive specialists.

Organizer: Department of Business Technologies