The Digital Tourism Project Paved the Way for International Cooperation

In June 2025, an important meeting took place at the Faculty of Geography and Environmental Science, where a new initiative in digital tourism — the “TOURISMKAZ” mobile application — was presented.

The project was introduced by the Dean of the Faculty of Geography and Environmental Science, Alya Aktymbayeva.

The meeting was attended by representatives of Guangzhou Zowoyoo Network Technology Co., Ltd., a Chinese company that provides marketing and technological solutions for tourism organizations, including resorts, travel agencies, and hotel booking centers. The company specializes in intelligent platforms that facilitate the efficient management of processes between suppliers, distributors, and tourists.

During the presentation, Alya Aktymbayeva highlighted the main objectives of the project: integration of tourism services into a unified digital platform, development of digital infrastructure, and expansion of international collaboration. The company’s representatives expressed keen interest in the project and emphasized its innovation potential.

As a result of the meeting, both parties agreed to develop future cooperation in the form of joint projects, academic exchanges, and internship programs for students. The implementation of the “TOURISMKAZ” project is expected to play a significant role in advancing digital tourism in Kazakhstan.