The importance of cultural heritage in the culture of the Kazakh people

         On October 23, 2025, an event was held with the aim of preserving and popularizing an important part of Kazakh folk culture, national heritage - crafts. President of the National Association of Qazaq-Oner, which forms the Aigul Line brand, art manager, expert in the field of creative industries, Ph.D., Master of Art History, Zhanserikova Aigul, organized special lectures and master classes.

        During the meeting, the main aspects of the preservation and promotion of Kazakh art, as well as its adaptation to modern trends, were discussed. Aigul Zheksenbaevna shared valuable knowledge about traditional crafts, national clothes, products, ornaments and their symbols, as well as about new opportunities for the development of creative industries in Kazakhstan. At the master classes, participants will have the opportunity to explore the subtleties of national art in more depth. They made traditional handicrafts with their own hands and studied modern approaches used in the creative industry. These classes not only provide knowledge, but also increase interest in the national culture, contribute to the disclosure of creative potential.  The initiatives of Zhanserikova Aigul are important steps towards bringing Kazakh art to the world level. Lectures and master classes by a specialist make a great contribution to the education of future cultural figures, the discovery of new art opportunities, and the preservation and popularization of national heritage.

      The event was held in a warm and inspiring atmosphere, contributing to the professional growth of the participants and the expansion of knowledge about the rich cultural heritage of Kazakhstan. This meeting will strengthen the partnership between the university and representatives of the creative industry in accordance with the UN Sustainable Development Goals "quality education" and "Partnership for sustainable development".

       The event was held in a warm and inspiring atmosphere, contributing to the professional growth of the participants and the expansion of knowledge about the rich cultural heritage of Kazakhstan. This meeting will strengthen the partnership between the university and representatives of the creative industry in accordance with the UN Sustainable Development Goals "quality education" and "Partnership for sustainable development".

      Organizers of the cultural event: Candidate of Philological Sciences, Associate Professor Mira Baltymova, Doctor of Philosophy, Professor Aliya Masalimova, 

2nd year doctoral student Tulakbayeva Kyzgaldak.