KAZNU STUDENTS PARTICIPATE IN THE EURASIAN ECONOMIC SCHOOL IN MOSCOW

From October 13 to 16, students from al-Farabi Kazakh National University participated in an educational programme at the Patrice Lumumba Peoples’ Friendship University of Russia (RUDN University) in Moscow. The programme was held in celebration of the 65th anniversary of the university’s Faculty of Economics. The visit provided an opportunity to experience an international academic environment, exchange knowledge and apply professional skills to practical challenges in international trade.

KazNU was represented by students from the Department of Business Technologies: Murzatay Zhanel, a third-year student in the Marketing programme, and Askarova Marietta and BaigaltinovKuanysh, fourth-year students in the Logistics programme.

As part of the programme, participants attended events of the international scientific and practical conference “Current Issues in the Global Economy”, as well as sessions devoted to contemporary marketing challenges amid global changes. Discussions on current economic developments broadened their understanding of international market trends and the role of professional competencies in addressing real-world business challenges.

An important part of the visit was a project focused on developing a market-entry strategy for products manufactured by the Shcherbinsky Elevator Plant (SHLZ). Murzatay Zhanel and Baigaltinov Kuanysh worked together on a project to promote the company’s products in the Republic of Belarus, while Askarova Marietta developed a strategy for entering the Armenian market. The project work involved analysing target-market characteristics, the competitive landscape, logistics solutions and marketing tools for promoting industrial products.

A particularly significant milestone was the presentation of the projects at the Eurasian Economic Commission (EEC). Presenting their proposed solutions in a professional setting enabled the students to approach international trade challenges from a practical perspective and assess the importance of economic integration in fostering cooperation between countries.

        The students’ participation in the educational programme also aligns with the United Nations Sustainable Development Goal 4 — “Quality Education.” Working on practical case studies focused on developing strategies for entering foreign markets, exploring current trends in international trade, and presenting projects at the Eurasian Economic Commission contributed to the development of professional competencies, analytical thinking, and practical problem-solving skills. The exchange of experience in an international academic environment enabled students to connect theoretical knowledge with the realities of international business and broaden their professional development opportunities in marketing and logistics.Participation in the Eurasian Youth Scientific and Practical School marked an important stage in the students’ professional development. Working on practical case studies, exchanging experiences with participants from different countries and presenting their projects at the Eurasian Economic Commission helped them deepen their knowledge of international trade, strengthen their analytical skills and gain practical experience in developing strategies for entering foreign markets.

International initiatives of this kind create new opportunities for students’ professional growth, strengthen academic ties and help future specialists gain a deeper understanding of the global economy and international cooperation.