On October 19, an educational event dedicated to Marketers’ Day was held
at Al-Farabi Kazakh National University, with the participation of 4th-year
Logistics students from the Department of Business Technologies.
The main objective of the event was to
deepen students’ knowledge of marketing,
introduce them to modern marketing strategies,
develop their creative and analytical thinking, and
strengthen their ability to apply theoretical
knowledge in practice.
The event featured case-study assignments,
Quiz-format tests, and a question-and-answer
session. These activities aimed to assess students’
marketing knowledge, encourage them to express
their ideas confidently, and develop their ability to propose effective solutions to
real-world business situations.
In addition, the history, marketing strategies, and success factors of
globally recognized companies such as KFC, Starbucks, and other leading brands
were analyzed. Particular attention was paid to brand development, advertising
campaigns, consumer demand research, and strategies for enhancing market
competitiveness. Students examined the companies’ marketing decisions and
identified the key factors contributing to their successful development.
The event was led by N. Kh. Maulina, Senior Lecturer at the Department
of Business Technologies. Students from groups K1 and K4 actively participated
in the case studies, completed the quizzes, and engaged in discussions with
considerable interes
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