Section Meeting within the XXVII International Scientific and Practical Conference

On April 21, 2025, the Department of Business Technologiessuccessfully conducted a session titled “Global Challenges in Logistics and Marketing: Adapting Business to the New Economic Reality” as part of the XXVII International Scientific and Practical Conference "Current Issues of the Global Economy", organized in collaboration with Peoples’ Friendship University of Russia (RUDN – https://www.rudn.ru) and other international universities.

The session brought together students, master's degree candidates, and faculty members from various regions of Kazakhstan and abroad. Discussions focused on pressing challenges faced by businesses amid global economic transformation, as well as strategies for adapting logistics and marketing practices to the new realities.

Participants presented reports on the following topics:

• Digital solutions in logistics chains and marketing communications;

• New models of consumer behavior in the digitalization era;

• Integration of artificial intelligence and big data into marketing strategies.

The most insightful and scientifically grounded reports were highlighted at the end of the session and sparked lively discussion.

The Department of Business Technologies extends its sincere gratitude to all participants and looks forward to continued academic collaboration!